Kyushu University Academic Staff Educational and Research Activities Database
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Yasushi Togo Last modified date:2018.06.09

Professor / Social System Design
Department of Design Strategy
Faculty of Design


Graduate School
Undergraduate School
芸術工学部(共有学科目)デザインストラテジー基礎
Other Organization
Administration Post
Other
Other


E-Mail
Homepage
http://www.facebook.com/togodesign
facebook homepage .
Academic Degree
Bachelor of Design
Field of Specialization
Social System Design, Project Managemant, Regional Policy Management, Regional Branding
Outline Activities
The laboratory researches Social System Design, Design Business Administration, Project Management, Service Design on Healthcare, and Smart City, etc. to raise entrepreneurs and future business leaders who create sustainable growth society based on green energy.
Research
Research Interests
  • Research on Establishment Possibility of Professional Graduate School of Cosmetics
    keyword : Cosmetics, Professional Graduate School, Local City
    2018.06~2019.03.
  • Building of Healthcare Industry Cluster centered on Living Labs: Toward Building of Healthy City in Regional City
    keyword : Service Design, Elderly People, Health City, Health Industry, Regional City
    2018.04~2019.03.
  • Concept Planning Project of Kyushu University Science Park
    keyword : Science Park, Industrial Cluster, Healthcare
    2018.01~2018.06.
  • A Study on Project Design Method to Build Global Cosmetics Industry Cluster and to Build Research & Development Centers in Regional Cities
    keyword : Social System Design, Cosmetics, Project Design, Program Management
    2014.04.
  • A Study of Energy Social System Design
    keyword : Social System Design, Energy Social System Design
    2010.04~2005.03.
  • Social System Design
    keyword : Social System Design
    2013.04.
  • Development of Project Management Tool
    keyword : Project Management
    2009.04.
  • Regional Branding, Regional-product Branding, Regional-food Branding
    keyword : Project Management, Local Brand, Regional Branding, Regiona-product Branding, Regional-food Branding
    2008.04.
  • Strategic Design Management
    keyword : Strategy, Strategic Design Mnagament
    2007.10~2008.05.
  • Design Process and Document of Security Systems
    keyword : Security, Security Systems
    2007.04~2009.03.
Current and Past Project
  • At present, cosmetic industry cluster concept is progressing mainly in Saga prefecture and Karatsu city, but research on the possibility of establishment of professional university as a method of human resource development.
  • Research on the creation of a mechanism aimed at solving the health problems held by the super aged society of local cities centering on Living Lab concept by industry, academia and government collaboration.
  • Survey on the concept of accumulating R & D companies and organizations in industry, academia and government cooperation in the area at Itoshima City adjacent to the Ito campus of Kyushu University.
  • The Products and Design Research on Souvenirs which are related to World Heritage Sites (Shinbara / Nuyama burial mound group)
  • The study on effective forms of graphic expression at the marketing communication for regional product brands: case studies of some regional city such as Fukutsu City in Fukuoka Prefecture.
Academic Activities
Reports
1. A Study on Theoretical Framework and Practice of PM Literacy in Postgraduate Education: Case Study on PM Simulated Experience Education for Graduate Students of Design Business. Department of Design Strategy, Graduate School of Design in Kyushu University has established in 2006 with the aim of nurturing practical human resources who can do practical-design strategically. This paper presents a discussion of the theoretical framework such as components and definitions on PM literacy that design business graduate students with less social experience should learn, and knowledge obtained by applying the theory to practical cases of PM simulated experience education.
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2. Program Management for Public Relations of Local Government.
3. Institutional Design that Promotes Autonomous of Human and Organization.
4. Proposal of Efficient Information Transmission and Knowledge Sharing.
Papers
1. A Basic Study on Mind / Behavior Process-model of Self-care Management: Focus on Skin-care Management. This research investigated the past theory on psychological behavior processes such as response hierarchy model which has been studied for a long time in the marketing field, then examined the relationship between the characteristics of skin care and the past theory, and self skin care, and it presented a conceptual framework on the psychological behavior process of self health management..
2. Issues on Design Approach of Regional Brand Product Development with Students・Case Study on Project with Fukutsu City.
Abstract: This paper is a discussion on a design approach of regional-brand product development with students through collaboration research between a university and a local government. As a case study, I focused on the project “Regional-brand Product Planning and Design Study using Ancient Tomb Motif “with Fukutsu City (Fukuoka Pref.). In conclusion, I found out some issues from the viewpoint of student participation in research after I conducted following approaches: (1) Workshop in class, (2) Character and naming design by students, and (3) Existing product survey by students. They are considerations for students in research utilizing lessons, protection of student's rights, and intellectual property rights..
3. This paper is the report on the trial of PM simulated experiences education aiming to acquire PM knowledge and experiences in only half year, toward graduate school students who learn design business though they have not social experiences very much..
4. A Study on Role of Social Design in New Industry Creation Project of Provincial City: Focus on the activities of Japan Cosmetics Center Association based in Karatsu City.
5. TOGO, Yasushi, KURIHARA, Takashi, Basic Study on Social System Design for to Build Export Promotion Platform of Local Foods and Products: Case Study of Pertinent Organizations Activities in Northern Part of Kyushu, BULLETIN OF JSSD 2016 日本デザイン学会 デザイン学研究, 306-307, 2016.07, 本研究は日本食の世界的なブームに伴い、急速に需要が高まっている生鮮食品の輸出について、地方都市の諸問題を事例研究を通じて明らかにし、社会システムデザイン視点による解決策として、グローカル・バリューチェーンを基盤にした輸出推進プラットホーム構築の提案である。.
6. Yasushi Togo, Takuya Yanaga, A Study on PM Process of Regional Resource Discover Project for Creation of New Industries in Local City -Case Study on Presentation Materials of Raw Produce for Natural Cosmetics by JCC based in Karatsu City-, 27th National Conference of The Society of Project Management, 2016, PROCEEDINGS: 27th National Conference of The Society of Project Management, 2016, 90-94, PDF, 2016.03, 地方都市の主要資源である農林水産物を生かした新産業創出は地方創生において重要な課題の一つである.一方,安全・安心な農水産物を原料とした日本の自然派化粧品や加工食品などは現在世界的に注目され,全国各地で類似のプロジェクトが進められている.本研究は地方都市の新産業創出を促すための基盤として重要な競争優位性のある農林水産資源データベースの構築を目的とした,地域資源の情報収集から評価, DB化に至るまでのPMプロセスなどに関する提案である..
7. Yasushi Togo, 地域資源の本格的見直しとグローカル視点による地方都市の再生デザイン戦略, Korea Institute of Spatial Design, 2015 THE PROCEEDINGS OF KISD, 10-41, 2015.10, 日本の人口問題の影響を大きく受ける地方都市が抱える諸問題を概観し、地方都市において地域資源の本格的見直しとグローカル視点で活動している事例研究から地方都市の再生デザイン戦略のポイントについて述べ、その後、佐賀県と唐津市などが進めている化粧品産業集積構想を事例にその概要と今後の課題について論じた。.
8. Yasushi Togo, Ryoichi Tamura, Hye Sook Kwon, Akinari Matsuo, Proposal on Scheme of Regional-Industry Activation for City Program Management, Proceeding of ProMAC2014: 8th International Conference on Project Management, 2014.12, This paper by holistic approach proposes the innovative scheme of regional-industry activation for planning the activation program of local cities through finding the whole structure and required-functions of regional-industry.
  Local cities in Japan had many regional activation experiences through various projects. For example, from the 1960s to the early 80s, local cities have invited and built factories from outside the area. Then they constructed theme parks in the 80s. But the bubble economy collapsed around 1990, and then almost cities have been mired in a lengthy recession. Meanwhile, various new methodologies for activating regional-industry have been studied. The recently keywords of regional revitalization including Asian countries are the regional branding, the 6th industrialization and the industry-university-government cooperation. However in many studies of regional-industry activation, most researchers extract partial elements considered to have contributed to activation from case studies, and aim at formulation of the new methodology through reorganization of elements. But the total of partial elements is not necessarily expressing the whole picture.
  In conclusion of this study authors consider important to understand the whole structure of regional-industry first, and found that RIA-Scheme has the useful possibility as the template when regional policymakers think about policies of the regional-industry revitalization.
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9. Yasushi Togo, Ryoichi Tamura, QOL Service Model for Advanced HEMS, 4th International Service Innovation Design Conference (ISIDC 2014), DVD, 119-124, 2014.10, This paper by heuristic approach proposes the new basic concept process-model for designing useful services of a home energy management system, HEMS, which can raise the quality of life, QOL, of persons who live in a smart house.
HEMS in Japan have been paid attention to after the Great East Japan Earthquake on March 11, 2011. HEMS are the one that can control homemade-electric-energy, home electronics and a storage battery with a smart meter. However the adoption rate of HEMS remains still about 10% of houses because it is expensive to consumers although an effect of energy saving. The main issue considers HEMS have not valuable services exceeding its cost. Hence to solve this issue, authors considered it is important to propose the new concept map of HEMS to designers of companies who cannot find out useful services yet. That concept is the QOL service model of HEMS that utilized lifelogs.
In conclusion, it turned out the QOL service model has two possibilities to students who are not learning service design. They are the possibility that the model that utilized lifelogs is useful to understanding the service definition, and is useful to designing innovative service of the advanced HEMS..
10. A Basic Study on Social System Design Scheme for Contributing to Sustainable Regional-industry Activation: Many studies of regional industry activation extract partial elements considered to have contributed to activation from case studies, and researchers aim at formulation of the new methodology through reorganization of the elements. However, the total of partial elements is not necessarily expressing the whole picture. It is important first to understand the whole structure of regional industries. Hence, by holistic approach, this study considers the relation between a series of process of regional products, which consists of a materials-production process, a production process and a distribution process, and the functions to participate in each process. In conclusion, this paper shows the activation scheme of regional industries..
11. This paper describes the design methodology "QOL service model" of the innovative service design which can raise the quality of life in a smart community and smart houses in near future. And then it describes the experiment of a co-creation learning on service design education with that model and a persona technique. In the some research project of the student groups with this model and the life-log-map, a student's understanding of the service design on a smart house and a smart community could deepen, and a student came to be able to propose the idea of an innovative service design easily..
12. Yasushi Togo, Yu-Chao Tai, Hye Sook Kwon, Role of City Brand Strategy as City Revitalization Program Management, ProMAC Symposium 2013, Proceedings of the 7th International Conference on Project Management, 374-380, 2013.11, This paper is the basic study on the roles of City brand strategy to develop the new design method of City revitalization program by referring the method of program management. City revitalization program is planned and formulated by representatives of various stakeholders including small/medium companies, local organizations and a local government. The purpose of this study is to present the relation between City brand strategy and City revitalization program, to present current situations of City revitalization projects in Kyushu, Japan, and to present the new role of City brand strategy as City revitalization program. In consideration the paper shows the new four significant functions as the role of City brand strategy to gain the successes of the local revitalization with various stakeholders of small/medium companies, local organization and etc. in local society. They are the organization function, the co-creation function, the sharing function of a same goal and the platform development function for City revitalization program management, which are obtained via the process of formulating of City brand strategy..
13. A Study of Recommendation Information Formation Process Model on Local Specialty Goods in Consumer’ s Mind. ~ Applicability Case Study of Recommendation Information on Local Specialty Goods in Fukutsu-City Residents-consciousness-investigation to Fukutsu-local-brand Evaluation System ~
Abstract: The objective of this study is to present the improvement method of the local-brand products evaluation system to the local government and to concerned parties as social system design, which focused on the recommendation information on local specialty products by the citizen. The paper presents the recommendation information formation process model on local specialty goods in consumer's mind, and then presents the applicability of the model to improve the local-brand products evaluation system through the case study..
14. Yasushi Togo, Institutional Design of Local Product Branding 〜Consideration on Role and Functions of Local Product Brand Council via Case Study〜
, Consilience and Innovation in Design Proceedings and Program vol.2, 5th International Congress of International Association of Societies of Design Research (5th IASDR 2013 TOKYO), 4163-4171, 2013.08, In activities of local-product branding for a local revitalization in recent Japan, the local brand kyogikai organization (Council) composed of various stakeholders of a regional society has become an important organization that bears a large role in planning, executing and evaluating of various projects for the local industrial revitalization similar to a board in a company. This paper shows the discussion points of the institutional design concerned to the roles and functions of the council of the local-product branding for the local revitalization through the case study of some typical local government in Japan..
15. A Study on Role and Organization of Kyogikai (Conference) for Local Revitalization Program:
In promoting of the local revitalization program, the Kyogikai (conference) is an important organization that plans, executes, and evaluates various projects in a regional society. This paper is the study that the role of the Kyogikai (conference) in the local revitalization program and the point such as the organizations are considered from the viewpoint of the organization management..
16. Yasushi Togo, Organization Design of Council for Local Branding Activity - Service Organization as Development, Nurturing and Promotion of Local Brands -, International Service Innovation Design Conference,2012, pp.313-319, 2012.10, Many local governments in Japan are paying attention to local branding to increase the number of tourists, and to activate regional industries, but they have some problems. The objective of this study is to present the most appropriate organization design such as a council for local branding which is development, nurturing and promotion of the local brands. This paper was compiled from the literature research, the interview research, and my experiences of two projects of local branding. And this study has clarified the causes of problems in the general organizations of local branding such as councils that is based on the tough inspection approach. In conclusion, to solve the problems of past general organizations based on the tough inspection approach, it was found that the organization of the local brand certification council should have three functions based on the concept of nurturing that are the function of citizens’ participation, the function of development and the function of promotion. And it is proposed that the new service organization such as the council would be able to making special working group such as farm products, marine products, processed foods and etc. for different purposes such as development or promotion as necessary..
17. Yasushi Togo, Proposal on Initiation Process Improvement of Local Branding Program Management, ProMAC Symposium 2012, 2012.10, The purpose of this study is to present the proposal concerning the initiation process improvement in the local branding program management that achieves the goal of some projects of the local branding activities. At first in this study, it has pointed out that the local branding activities are the program management consisting of some projects and that because there are various stakeholders in the local branding projects the first project is most important. And next, it has pointed out that the representatives of stakeholders should be participated to the local branding strategy committee, and make the common target through the discussions at the committee to lead the success of the local branding. Then, it has presented the relationship between the input documents and the output documents of the establishing process of the local branding strategy committee. In conclusion, it has presented the eight phases on the establishing process of the local branding strategy committee as “Method of the initiating process improvement of the first project in the local branding program management”. It is expected that the knowledge of the result of this study is useful for the municipality that plans the local branding strategy project. .
18. The objective of this study is to present the role of a designer in the local branding project through the viewpoint of the authorization requirements for the local-food brand. At first, authorization requirements (hypothesis) for the local-food brand were derived from recognition system of nine local governments by content analysis. Then, the effectiveness of the hypothesiswas tested to local organizations by interview investigation.
In conclusion, the roles of designers in local-food branding which are the local brand resource survey, marketing, promotion planning, PR planning, product design, package design, institutional design and etc. were derived from the research of the viewpoint of the authorization requirements..
19. Classification of Local-food Brand and Application Case.
20. 都甲康至, A Study of Project Organization of Local Branding in the Municipality, ProMAC Symposium 2009, 2009.10.
21. 都甲康至, A Study of Design Methodology on Local Brand of Foods
〜Focus on Design Elements of Regional Properties〜
, International Association of Societies of Design Research 2009, pp.147, 2009.10.
22. 都甲康至, A Study about Criteria of Local Branding by Local Government Service, International Service Innovation Design Conference,2008, p202-213, 2008.10.
Works, Software and Database
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Presentations
1. This research investigated the past theory on psychological behavior processes such as response hierarchy model which has been studied for a long time in the marketing field, then examined the relationship between the characteristics of skin care and the past theory, and self skin care, and it presented a conceptual framework on the psychological behavior process of self health management..
2. This paper discussed the relationship between health promotion activities and design fields through a literature survey on the concept, definition and activity subjects of health promotion, of as the new concept, presented by WHO 's Ottawa Charter (1986). As a result, we presented that there are ten activities by viewpoint of health promotion provider, and showed that there were many design fields that can contribute to those activities..
3. This paper is a discussion on a design approach of regional-brand product development with students through collaboration research between a university and a local government. As a case study, I focused on the project “Regional-brand Product Planning and Design Study using Ancient Tomb Motif “with Fukutsu City (Fukuoka Pref.). In conclusion, I found out some issues from the viewpoint of student participation in research after I conducted following approaches: (1) Workshop in class, (2) Character and naming design by students, and (3) Existing product survey by students. They are considerations for students in research utilizing lessons, protection of student's rights, and intellectual property rights..
4. Trial of PM Simulated Experience Education to Graduate School Students of Design Business: This paper is the report on the trial of PM simulated experiences education aiming to acquire PM knowledge and experiences in only half year, toward graduate school students who learn design business though they have not social experiences very much..
5. Basic Study on Social System Design for to Build Export Promotion Platform of Local Foods and Products: Case Study of Pertinent Organizations Activities in Northern Part of Kyushu.
6. Basic Study on the Life Consciousness of the Healthy Elderly: Design for Services to Increase the Quality of Life.
7. A Study on PM Process of Regional Resource Discover Project for Creation of New Industries in Local City -Case Study on Presentation Materials of Raw Produce for Natural Cosmetics by JCC based in Karatsu City-: This study is to propose of the efficient PM process of regional resources information materials for gaining cooperation of stakeholders of the discover project of regional resources to promote the new industries creation in local cities..
8. Yasushi Togo, Hyesook Kwon, 地域資源の本格的見直しとグローカル視点による地方都市の再生デザイン戦略, Baekseok University: 白石大学校, Korea, 2015.10, 日本の人口問題の影響を大きく受ける地方都市が抱える諸問題を概観し、地方都市において地域資源の本格的見直しとグローカル視点で活動している事例研究から地方都市の再生デザイン戦略のポイントについて論じた。.
9. Yasushi Togo, Hyesook Kwon, 地域資源の本格的見直しとグローカル視点による地方都市の再生デザイン戦略, 2015 Korea Institute of Spatial Design (第13回韓国空間デザイン学会), The Asan Institute for Policy Studies: 牙山(アサン)政策研究院, 2015.10, 日本の人口問題の影響を大きく受ける地方都市が抱える諸問題を概観し、地方都市において地域資源の本格的見直しとグローカル視点で活動している事例研究から地方都市の再生デザイン戦略のポイントについて述べ、その後、佐賀県と唐津市などが進めている化粧品産業集積構想を事例にその概要と今後の課題について論じた。.
10. Yasushi Togo, Ryoichi Tamura, Hye Sook Kwon, Akinari Matsup, Proposal on Scheme of Regional-Industry Activation for City Program Management, プロジェクトマネジメント学会第8回国際会議(ProMAC2014: 8th International Conference on Project Management), 2014.12, [URL], This paper by holistic approach proposes the innovative scheme of regional-industry activation for planning the activation program of local cities through finding the whole structure and required-functions of regional industry.
Local cities in Japan had many regional activation experiences through various projects. For example,from the 1960s to the early 80s, local cities have invited and built factories from outside the area. Then they constructed theme parks in the 80s. But the bubble economy collapsed around 1990, and then almost cities have been mired in a lengthy recession. Meanwhile, various new methodologies for activating regional industry have been studied. The recently keywords of regional revitalization including Asian countries are the regional branding, the 6th industrialization and the industry-university-government cooperation. However in many studies of regional-industry activation, most researchers extract partial elements considered to have contributed to activation from case studies, and aim at formulation of the new methodology through reorganization of elements. But the total of partial elements is not necessarily expressing the whole picture.
In conclusion of this study authors consider important to understand the whole structure of regional industry first, and found that RIA-Scheme has the useful possibility as the template when regional policymakers think about policies of the regional-industry revitalization..
11. Yasushi Togo, Ryoichi Tamura, QOL Service Model for Advanced HEMS, 4th International Service Innovation Design Conference (ISIDC 2014), Damai Puri Resort & Spa, Kuching, Malaysia, 2014.10, [URL], QOL Service Model for Advanced HEMS: This paper by heuristic approach proposes the new basic concept process-model for designing useful services of a home energy management system, HEMS, which can raise the quality of life, QOL, of persons who live in a smart house.
HEMS in Japan have been paid attention to after the Great East Japan Earthquake on March 11, 2011. HEMS are the one that can control homemade-electric-energy, home electronics and a storage battery with a smart meter. However the adoption rate of HEMS remains still about 10% of houses because it is expensive to consumers although an effect of energy saving. The main issue considers HEMS have not valuable services exceeding its cost. Hence to solve this issue, authors considered it is important to propose the new concept map of HEMS to designers of companies who cannot find out useful services yet. That concept is the QOL service model of HEMS that utilized lifelogs.
In conclusion, it turned out the QOL service model has two possibilities to students who are not learning service design. They are the possibility that the model that utilized lifelogs is useful to understanding the service definition, and is useful to designing innovative service of the advanced HEMS.
In conclusion, the paper has described the availability and scope of this model through an experimentation of the industry-university co-creation project. And it turned out that this model is useful for students to understand the relation between life-logs and HEMS, and to understand the state of a consumer changes when a consumer got a service, and that students can propose many ideas of service easily..
12. A Basic Study on Social System Design Scheme for Contributing to Sustainable Regional-industry Activation:
Many studies of regional industry activation extract partial elements considered to have contributed to activation from case studies, and researchers aim at formulation of the new methodology through reorganization of the elements. However, the total of partial elements is not necessarily expressing the whole picture. It is important first to understand the whole structure of regional industries. Hence, by holistic approach, this study considers the relation between a series of process of regional products, which consists of a materials-production process, a production process and a distribution process, and the functions to participate in each process. In conclusion, this paper shows the activation scheme of regional industries..
13. This paper describes the design methodology "QOL service model" of the innovative service design which can raise the quality of life in a smart community and smart houses in near future. And then it describes the experiment of a co-creation learning on service design education with that model and a persona technique. In the some research project of the student groups with this model and the life-log-map, a student's understanding of the service design on a smart house and a smart community could deepen, and a student came to be able to propose the idea of an innovative service design easily..
14. The Roles and Issues of Certification System for Local-product Brands.
15. Yasushi Togo, Yu-Chao Tai, Hye Sook Kwon, Role of City Brand Strategy as City Revitalization Program Management, ProMACシンポジウム2013(プロジェクトマネジメント学会国際大会2013), 2013.11, [URL], This paper is the basic study on the roles of City brand strategy to develop the new design method of City revitalization program by referring the method of program management. City revitalization program is planned and formulated by representatives of various stakeholders including small/medium companies, local organizations and a local government. The purpose of this study is to present the relation between City brand strategy and City revitalization program, to present current situations of City revitalization projects in Kyushu, Japan, and to present the new role of City brand strategy as City revitalization program. In consideration the paper shows the new four significant functions as the role of City brand strategy to gain the successes of the local revitalization with various stakeholders of small/medium companies, local organization and etc. in local society. They are the organization function, the co-creation function, the sharing function of a same goal and the platform development function for City revitalization program management, which are obtained via the process of formulating of City brand strategy..
16. Yasushi Togo, Institutional Design of Local Product Branding ~Consideration on Role and Functions of Local Product Brand Council via Case Study〜
, 第5回国際デザイン学会連合国際会議(IASDR 2013), 2013.08, [URL], In activities of local-product branding for a local revitalization in recent Japan, the local brand kyogikai organization (Council) composed of various stakeholders of a regional society has become an important organization that bears a large role in planning, executing and evaluating of various projects for the local industrial revitalization similar to a board in a company. This paper shows the discussion points of the institutional design concerned to the roles and functions of the council of the local-product branding for the local revitalization through the case study of some typical local government in Japan..
17. A Study of Recommendation Information Formation Process Model on Local Specialty Goods in Consumer’ s Mind. ~ Applicability Case Study of Recommendation Information on Local Specialty Goods in Fukutsu-City Residents-consciousness-investigation to Fukutsu-local-brand Evaluation System ~
Abstract: The objective of this study is to present the improvement method of the local-brand products evaluation system to the local government and to concerned parties as social system design, which focused on the recommendation information on local specialty products by the citizen. The paper presents the recommendation information formation process model on local specialty goods in consumer's mind, and then presents the applicability of the model to improve the local-brand products evaluation system through the case study..
18. In promoting of the local revitalization program, the Kyogikai (conference) is an important organization that plans, executes, and evaluates various projects in a regional society. This paper is the study that the role of the Kyogikai (conference) in the local revitalization program and the point such as the organizations are considered from the viewpoint of the organization management..
19. Togo Yasushi, Organization Design of Council for Local Branding Activity - Service Organization as Development, Nurturing and Promotion of Local Brands -, The 3rd International Service Innovation Design Confere4nce 2012: ISIDC 2012, 2012.10, Many local governments in Japan are paying attention to local branding to increase the number of tourists, and to activate regional industries, but they have some problems. The objective of this study is to present the most appropriate organization design such as a council for local branding which is development, nurturing and promotion of the local brands. This paper was compiled from the literature research, the interview research, and my experiences of two projects of local branding. And this study has clarified the causes of problems in the general organizations of local branding such as councils that is based on the tough inspection approach. In conclusion, to solve the problems of past general organizations based on the tough inspection approach, it was found that the organization of the local brand certification council should have three functions based on the concept of nurturing that are the function of citizens’ participation, the function of development and the function of promotion. And it is proposed that the new service organization such as the council would be able to making special working group such as farm products, marine products, processed foods and etc. for different purposes such as development or promotion as necessary..
20. Togo Yasushi, Proposal on Initiation Process Improvement of Local Branding Program Management, ProMACシンポジウム2012(プロジェクトマネジメント学会国際大会2012), 2012.10, The purpose of this study is to present the proposal concerning the initiation process improvement in the local branding program management that achieves the goal of some projects of the local branding activities. At first in this study, it has pointed out that the local branding activities are the program management consisting of some projects and that because there are various stakeholders in the local branding projects the first project is most important. And next, it has pointed out that the representatives of stakeholders should be participated to the local branding strategy committee, and make the common target through the discussions at the committee to lead the success of the local branding. Then, it has presented the relationship between the input documents and the output documents of the establishing process of the local branding strategy committee. In conclusion, it has presented the eight phases on the establishing process of the local branding strategy committee as “Method of the initiating process improvement of the first project in the local branding program management”. It is expected that the knowledge of the result of this study is useful for the municipality that plans the local branding strategy project..
21. Classification of Local-food Brand and Application Case.
22. A Study on Quality Management of Local-food Brand-Formulation Guideline of "Requirement for Recognition of Local-food Brand as Local Brand "-
This study offered the guideline of "Requirement for the recognition of the local-food brand as the local brand " as quality criteria of the work product of Project Quality Management for a local branding project of a local agency..
23. Issues of PM Education for Graduate School of Design.
24. A Study of Project Organization of Local Branding in the Municipality.
25. A Study of Design Methodology on Local Brand of Foods~Focus on Design Elements of Regional Properties~.
26. A Study about Criteria of Local Branding by Local Government Service.
Membership in Academic Society
  • Project Management Institute (PMI®)
  • JAPANESE SOCIETY FOR THE SCIENCE OF DESIGN.
Educational
Educational Activities
Project Management@ Department of Design Strategy