Kyushu University Academic Staff Educational and Research Activities Database
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Yasushi Togo Last modified date:2017.07.04

Professor / Social System Design
Department of Design Strategy
Faculty of Design


Graduate School
Undergraduate School
芸術工学部(共有学科目)デザインストラテジー基礎
Other Organization
Administration Post
Director of the Center for Designed Futures of Kyushu University
Other
Other


E-Mail
Homepage
http://www.facebook.com/togodesign
facebook homepage .
Academic Degree
Bachelor of Design
Field of Specialization
Social System Design, Project Managemant, Regional Policy Management, Regional Branding
Outline Activities
The laboratory researches Social System Design, Design Business Administration, Project Management, Service Design on Healthcare, and Smart City, etc. to raise entrepreneurs and future business leaders who create sustainable growth society based on green energy.
Research
Research Interests
  • A Study on Project Design Method to Build Global Cosmetics Industry Cluster and to Build Research & Development Centers in Regional Cities
    keyword : Social System Design, Cosmetics, Project Design, Program Management
    2014.04.
  • A Study of Energy Social System Design
    keyword : Social System Design, Energy Social System Design
    2010.04~2005.03.
  • Social System Design
    keyword : Social System Design
    2013.04.
  • Development of Project Management Tool
    keyword : Project Management
    2009.04.
  • Regional Branding, Regional-product Branding, Regional-food Branding
    keyword : Project Management, Local Brand, Regional Branding, Regiona-product Branding, Regional-food Branding
    2008.04.
  • Strategic Design Management
    keyword : Strategy, Strategic Design Mnagament
    2007.10~2008.05.
  • Design Process and Document of Security Systems
    keyword : Security, Security Systems
    2007.04~2009.03.
Current and Past Project
  • The Products and Design Research on Souvenirs which are related to World Heritage Sites (Shinbara / Nuyama burial mound group)
  • The study on effective forms of graphic expression at the marketing communication for regional product brands: case studies of some regional city such as Fukutsu City in Fukuoka Prefecture.
Academic Activities
Reports
1. Program Management for Public Relations of Local Government.
2. Institutional Design that Promotes Autonomous of Human and Organization.
3. Proposal of Efficient Information Transmission and Knowledge Sharing.
Papers
1. Issues on Design Approach of Regional Brand Product Development with Students・Case Study on Project with Fukutsu City.
Abstract: This paper is a discussion on a design approach of regional-brand product development with students through collaboration research between a university and a local government. As a case study, I focused on the project “Regional-brand Product Planning and Design Study using Ancient Tomb Motif “with Fukutsu City (Fukuoka Pref.). In conclusion, I found out some issues from the viewpoint of student participation in research after I conducted following approaches: (1) Workshop in class, (2) Character and naming design by students, and (3) Existing product survey by students. They are considerations for students in research utilizing lessons, protection of student's rights, and intellectual property rights..
2. This paper is the report on the trial of PM simulated experiences education aiming to acquire PM knowledge and experiences in only half year, toward graduate school students who learn design business though they have not social experiences very much..
3. A Study on Role of Social Design in New Industry Creation Project of Provincial City: Focus on the activities of Japan Cosmetics Center Association based in Karatsu City.
4. TOGO, Yasushi, KURIHARA, Takashi, Basic Study on Social System Design for to Build Export Promotion Platform of Local Foods and Products: Case Study of Pertinent Organizations Activities in Northern Part of Kyushu, BULLETIN OF JSSD 2016 日本デザイン学会 デザイン学研究, 2016.07.
5. Yasushi Togo, Takuya Yanaga, A Study on PM Process of Regional Resource Discover Project for Creation of New Industries in Local City -Case Study on Presentation Materials of Raw Produce for Natural Cosmetics by JCC based in Karatsu City-, 27th National Conference of The Society of Project Management, 2016, PROCEEDINGS: 27th National Conference of The Society of Project Management, 2016, PDF, 2016.03.
6. Yasushi Togo, 地域資源の本格的見直しとグローカル視点による地方都市の再生デザイン戦略, Korea Institute of Spatial Design, 2015 THE PROCEEDINGS OF KISD, 2015.10.
7. Yasushi Togo, Ryoichi Tamura, Hye Sook Kwon, Akinari Matsuo, Proposal on Scheme of Regional-Industry Activation for City Program Management, Proceeding of ProMAC2014: 8th International Conference on Project Management, 2014.12.
8. Yasushi Togo, Ryoichi Tamura, QOL Service Model for Advanced HEMS, 4th International Service Innovation Design Conference (ISIDC 2014), DVD, 2014.10.
9. A Basic Study on Social System Design Scheme for Contributing to Sustainable Regional-industry Activation: Many studies of regional industry activation extract partial elements considered to have contributed to activation from case studies, and researchers aim at formulation of the new methodology through reorganization of the elements. However, the total of partial elements is not necessarily expressing the whole picture. It is important first to understand the whole structure of regional industries. Hence, by holistic approach, this study considers the relation between a series of process of regional products, which consists of a materials-production process, a production process and a distribution process, and the functions to participate in each process. In conclusion, this paper shows the activation scheme of regional industries..
10. This paper describes the design methodology "QOL service model" of the innovative service design which can raise the quality of life in a smart community and smart houses in near future. And then it describes the experiment of a co-creation learning on service design education with that model and a persona technique. In the some research project of the student groups with this model and the life-log-map, a student's understanding of the service design on a smart house and a smart community could deepen, and a student came to be able to propose the idea of an innovative service design easily..
11. Yasushi Togo, Yu-Chao Tai, Hye Sook Kwon, Role of City Brand Strategy as City Revitalization Program Management, ProMAC Symposium 2013, Proceedings of the 7th International Conference on Project Management, 2013.11.
12. A Study of Recommendation Information Formation Process Model on Local Specialty Goods in Consumer’ s Mind. ~ Applicability Case Study of Recommendation Information on Local Specialty Goods in Fukutsu-City Residents-consciousness-investigation to Fukutsu-local-brand Evaluation System ~
Abstract: The objective of this study is to present the improvement method of the local-brand products evaluation system to the local government and to concerned parties as social system design, which focused on the recommendation information on local specialty products by the citizen. The paper presents the recommendation information formation process model on local specialty goods in consumer's mind, and then presents the applicability of the model to improve the local-brand products evaluation system through the case study..
13. Yasushi Togo, Institutional Design of Local Product Branding 〜Consideration on Role and Functions of Local Product Brand Council via Case Study〜
, Consilience and Innovation in Design Proceedings and Program vol.2, 5th International Congress of International Association of Societies of Design Research (5th IASDR 2013 TOKYO), 2013.08.
14. A Study on Role and Organization of Kyogikai (Conference) for Local Revitalization Program:
In promoting of the local revitalization program, the Kyogikai (conference) is an important organization that plans, executes, and evaluates various projects in a regional society. This paper is the study that the role of the Kyogikai (conference) in the local revitalization program and the point such as the organizations are considered from the viewpoint of the organization management..
15. Yasushi Togo, Organization Design of Council for Local Branding Activity - Service Organization as Development, Nurturing and Promotion of Local Brands -, International Service Innovation Design Conference,2012, pp.313-319, 2012.10.
16. Yasushi Togo, Proposal on Initiation Process Improvement of Local Branding Program Management, ProMAC Symposium 2012, 2012.10.
17. The objective of this study is to present the role of a designer in the local branding project through the viewpoint of the authorization requirements for the local-food brand. At first, authorization requirements (hypothesis) for the local-food brand were derived from recognition system of nine local governments by content analysis. Then, the effectiveness of the hypothesiswas tested to local organizations by interview investigation.
In conclusion, the roles of designers in local-food branding which are the local brand resource survey, marketing, promotion planning, PR planning, product design, package design, institutional design and etc. were derived from the research of the viewpoint of the authorization requirements..
18. Classification of Local-food Brand and Application Case.
19. 都甲康至, A Study of Project Organization of Local Branding in the Municipality, ProMAC Symposium 2009, 2009.10.
20. 都甲康至, A Study of Design Methodology on Local Brand of Foods
〜Focus on Design Elements of Regional Properties〜
, International Association of Societies of Design Research 2009, pp.147, 2009.10.
21. 都甲康至, A Study about Criteria of Local Branding by Local Government Service, International Service Innovation Design Conference,2008, p202-213, 2008.10.
Works, Software and Database
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Presentations
1. This paper is a discussion on a design approach of regional-brand product development with students through collaboration research between a university and a local government. As a case study, I focused on the project “Regional-brand Product Planning and Design Study using Ancient Tomb Motif “with Fukutsu City (Fukuoka Pref.). In conclusion, I found out some issues from the viewpoint of student participation in research after I conducted following approaches: (1) Workshop in class, (2) Character and naming design by students, and (3) Existing product survey by students. They are considerations for students in research utilizing lessons, protection of student's rights, and intellectual property rights..
2. Trial of PM Simulated Experience Education to Graduate School Students of Design Business: This paper is the report on the trial of PM simulated experiences education aiming to acquire PM knowledge and experiences in only half year, toward graduate school students who learn design business though they have not social experiences very much..
3. Basic Study on Social System Design for to Build Export Promotion Platform of Local Foods and Products: Case Study of Pertinent Organizations Activities in Northern Part of Kyushu.
4. Basic Study on the Life Consciousness of the Healthy Elderly: Design for Services to Increase the Quality of Life.
5. A Study on PM Process of Regional Resource Discover Project for Creation of New Industries in Local City -Case Study on Presentation Materials of Raw Produce for Natural Cosmetics by JCC based in Karatsu City-: This study is to propose of the efficient PM process of regional resources information materials for gaining cooperation of stakeholders of the discover project of regional resources to promote the new industries creation in local cities..
6. Yasushi Togo, Hyesook Kwon, 地域資源の本格的見直しとグローカル視点による地方都市の再生デザイン戦略, Baekseok University: 白石大学校, Korea, 2015.10.25.
7. Yasushi Togo, Hyesook Kwon, 地域資源の本格的見直しとグローカル視点による地方都市の再生デザイン戦略, 2015 Korea Institute of Spatial Design (第13回韓国空間デザイン学会), The Asan Institute for Policy Studies: 牙山(アサン)政策研究院, 2015.10.24.
8. Yasushi Togo, Ryoichi Tamura, Hye Sook Kwon, Akinari Matsup, Proposal on Scheme of Regional-Industry Activation for City Program Management, プロジェクトマネジメント学会第8回国際会議(ProMAC2014: 8th International Conference on Project Management), 2014.12.03, [URL].
9. Yasushi Togo, Ryoichi Tamura, QOL Service Model for Advanced HEMS, 4th International Service Innovation Design Conference (ISIDC 2014), Damai Puri Resort & Spa, Kuching, Malaysia, 2014.10.22, [URL].
10. A Basic Study on Social System Design Scheme for Contributing to Sustainable Regional-industry Activation:
Many studies of regional industry activation extract partial elements considered to have contributed to activation from case studies, and researchers aim at formulation of the new methodology through reorganization of the elements. However, the total of partial elements is not necessarily expressing the whole picture. It is important first to understand the whole structure of regional industries. Hence, by holistic approach, this study considers the relation between a series of process of regional products, which consists of a materials-production process, a production process and a distribution process, and the functions to participate in each process. In conclusion, this paper shows the activation scheme of regional industries..
11. This paper describes the design methodology "QOL service model" of the innovative service design which can raise the quality of life in a smart community and smart houses in near future. And then it describes the experiment of a co-creation learning on service design education with that model and a persona technique. In the some research project of the student groups with this model and the life-log-map, a student's understanding of the service design on a smart house and a smart community could deepen, and a student came to be able to propose the idea of an innovative service design easily..
12. The Roles and Issues of Certification System for Local-product Brands.
13. Yasushi Togo, Yu-Chao Tai, Hye Sook Kwon, Role of City Brand Strategy as City Revitalization Program Management, ProMACシンポジウム2013(プロジェクトマネジメント学会国際大会2013), 2013.11.06, [URL].
14. Yasushi Togo, Institutional Design of Local Product Branding ~Consideration on Role and Functions of Local Product Brand Council via Case Study〜
, 第5回国際デザイン学会連合国際会議(IASDR 2013), 2013.08.30, [URL].
15. A Study of Recommendation Information Formation Process Model on Local Specialty Goods in Consumer’ s Mind. ~ Applicability Case Study of Recommendation Information on Local Specialty Goods in Fukutsu-City Residents-consciousness-investigation to Fukutsu-local-brand Evaluation System ~
Abstract: The objective of this study is to present the improvement method of the local-brand products evaluation system to the local government and to concerned parties as social system design, which focused on the recommendation information on local specialty products by the citizen. The paper presents the recommendation information formation process model on local specialty goods in consumer's mind, and then presents the applicability of the model to improve the local-brand products evaluation system through the case study..
16. In promoting of the local revitalization program, the Kyogikai (conference) is an important organization that plans, executes, and evaluates various projects in a regional society. This paper is the study that the role of the Kyogikai (conference) in the local revitalization program and the point such as the organizations are considered from the viewpoint of the organization management..
17. Togo Yasushi, Organization Design of Council for Local Branding Activity - Service Organization as Development, Nurturing and Promotion of Local Brands -, The 3rd International Service Innovation Design Confere4nce 2012: ISIDC 2012, 2012.10.24.
18. Togo Yasushi, Proposal on Initiation Process Improvement of Local Branding Program Management, ProMACシンポジウム2012(プロジェクトマネジメント学会国際大会2012), 2012.10.04.
19. Classification of Local-food Brand and Application Case.
20. A Study on Quality Management of Local-food Brand-Formulation Guideline of "Requirement for Recognition of Local-food Brand as Local Brand "-
This study offered the guideline of "Requirement for the recognition of the local-food brand as the local brand " as quality criteria of the work product of Project Quality Management for a local branding project of a local agency..
21. Issues of PM Education for Graduate School of Design.
22. A Study of Project Organization of Local Branding in the Municipality.
23. A Study of Design Methodology on Local Brand of Foods~Focus on Design Elements of Regional Properties~.
24. A Study about Criteria of Local Branding by Local Government Service.
Membership in Academic Society
  • Project Management Institute (PMI®)
  • JAPANESE SOCIETY FOR THE SCIENCE OF DESIGN.
Educational