Kyushu University Academic Staff Educational and Research Activities Database
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Masahiro Moritaka Last modified date:2018.06.14

Associate Professor / Faculty of Agriculture
Department of Agricultural and Resource Economics
Faculty of Agriculture

Graduate School
Undergraduate School

Academic Degree
Doctor of Philosophy in Agriculture
Country of degree conferring institution (Overseas)
Field of Specialization
Food Marketing and Distribution
Total Priod of education and research career in the foreign country
Research Interests
  • credibility control of food safety regulation
    keyword : food safety regulation, credible good, information economics, consumer information processing
  • Function, traits and its application of area brand in food marketing
    keyword : area brand, food marketing, consumer behavior
  • management development and sextiary industrialize of a community-based farming
    keyword : community-based farming, transition to sextiary sector
  • Study on efficiency and faireness of production and distribution system of self-sufficient roughage
    keyword : roughage, TMR, economics of organization, contract theory, cooperative game theory
  • Study on the Mechanism of Contract Transaction of Agricultural Products.
    keyword : transaction, Agricultural products, contract theory, wholesale market
  • Study How to Inspect the Pesticide Residues on Foods in the Food System
    keyword : pesticide residue, food system, information economics, game theory
  • Optimal design of the pre-plant contract
    keyword : Food Markething and Distribution, Contract theory, OR
Academic Activities
1. Masahiro Moritaka, Marketing strategic problem for exporting agricultural products: From the point of view of branding strategy, Journal of Food System Research, 23(2), 98-112, 2016., [URL].
2. Masahiro Moritaka, Japanese Agricultural Co-operatives’ Behavior of Vegetable and Fruit Export-A Theory and the Test in the Case of Japanese Yam-, Japanese Journal of Food, Agricultural and Resource Economics, 65(1), 69-80, 2014..
1. Marketing strategic problem for exporting agricultural products: From the point of view of branding strategy
Membership in Academic Society
  • The Japanese Society for Co-operative Studies
  • Japan Association for Applied Economics
  • The Food System Research Association of Japan
  • The Agricultural Marketing Society of Japan
  • The Food, Agricultural and Resource Economics Society of Japan
  • The Agricultural Economics Society of Japan
  • Paper Award 2017: Masahiro Moritaka(2016), Marketing Strategic Problem for Exporting Agricultural Products: From the Point of View of Branding Strategy", Journal of Food System Research, 23(2), 98-112.