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Hisako Nomura Last modified date:2018.07.03



Graduate School
生物資源環境科学府
Undergraduate School
生物資源環境科 農学部国際コース
Other Organization


E-Mail
Academic Degree
PhD
Field of Specialization
Development Studies, Agricultural Economics, Agricultural Resource Economics, Environmental Economics
Outline Activities
Hisako Nomura is a lecturer at the Faculty of Agriculture, Kyushu University. She obtained her Ph.D. degree in 2005 at Manchester University, U.K. Her PhD research focused on the use of contingent valuation method to measure farmers’ willingness to adopt sustainable agricultural practices. Her research is natural field experiment in the area of agriculture. Her research in relation to development is about impact assessment of farmers’ adaptation on new agricultural technology and practice. She currently study how much female farmers’ production management improved after adopting a better spirits production method in Cambodia, or efficiency analysis of IPM (integrated pest management) cassava production in Vietnam.
Research
Research Interests
  • The main pillar of my research focuses on the field experiment method using RCT in environment / energy policy field towards more cost-effective environment / energy policy. The research purpose is to evolve research to develop evidence-based policies.
    · In recent years, effective administrative management is demanded as the fiscal situation has become more severe. Environmental and energy policies are no exception. With a lower budget, it is required to select and implement policies that show their effect on improving environmental and energy issues. However, discussions on how to evaluate the effects of environmental and energy policies are not always sufficient. It is desirable to further ex-post evaluation of policies, in particular impact evaluation based on quantitative analysis, and to fulfill accountability to the people.
    · Attempts to form actual policies based on the scientific basis (evidence) of the effect of public policy are spreading in Europe and the United States based on such problem consciousness, and recently it has started in Japan as well. This is called an evidence-based policy making (EBPM) approach. For example, EBPM's attempts have begun in the fields of science and technology, education, medical care and economic and industrial policy.
    · Therefore, in this research, we aim to establish a field experiment method using RCT in the environment / energy policy field. Here, the "field experiment" is a term referring to experiments performed in a real world outside the laboratory, in contrast to "laboratory experiments" conducted in laboratories and classrooms, mainly used in economics .
    · Based on the knowledge of the research practice based on the method conducted abroad, it is necessary to construct guidelines for utilization of research methods using RCT in the fields of environment / energy policy field.
    keyword : Evidence-Based Policy Making (EBPM), Randomized Controlled Trial (RCT)applied in socio-economic studies in the field of agriculture, energy and the environment
    2009.05~2027.05.
  • She conducts empirical research for policy/project evaluation and institutional/human capacity building leading to sustainable development through development studies. It is the central theme of research not only by applying the theory of economics, but also that of sociology and psychology in order to establish a institutional/system framework that combines theory and verification
    We analyze one policy from various phases and conduct research to accumulate research and multilateral investigations toward system construction and reconstruction.
    There is an evaluation study of a sustainable system through the theme of institutional assessment of consistency between domestic agricultural policy and environmental policy under free trade, research on EU (mainly UK) agricultural environmental policy, as well as impact of women's engagement in the economic activities to rural development in developing countries.
    In addition, as an empirical research for institution/human capacity building, she conducts a basic research for establishing a system for rural development that balances sustainable resource utilization and the lives of the local residents.
    keyword : policy evaluation, sustainable resource management and livelihoods, agri-environmental policies, enhancing women’s contribution to development, and health policy
    1995.01~2025.10.
  • In this study, as the axis of a new tourism model deployment footpath, we conduct a study of the effective information dissemination of the footpath. We take the approach from the agricultural culture research, through walking the contents of farming culture and its history can be transcribed and we come up with a set of recommendation for the effective transmission. Secondly, it is necessary to explore the management methods as well as utilization methods of footpath for its inheritance in the future. To do so, the management, such as maintenance and repair of sustainable trail, we have to take into account of not relying on subsidies, but also private resource with public support measures is important. Thus, we take the approach of the environmental resource economics and we evaluate the multi-faceted economic value of the footpath. Then, we explore the sustainable management support measures of the footpath that was commensurate with its value.
    keyword : footpath, trail, national park, tourism
    2014.05~2026.05.
Current and Past Project
  • The main pillar of my research focuses on the field experiment method using RCT in environment / energy policy field towards more cost-effective environment / energy policy. The research purpose is to evolve research to develop evidence-based policies.
  • In this research, we aims to establishing a tourism model through utilization of walking trails of the "Globally Important Agricultural Heritage System" in the Kunisaki Peninsula and Usa region. We propose a new sightseeing model leading to regional promotion and we carried out basic research for that.
  • · In Cambodia, which has achieved rapid economic growth in recent years, there are two major needs; 1) securing "safety of agricultural products and processed goods" in urban areas; and 2) raising agricultural income in rural areas. Among the main streams of unpackaged processed products and covered pesticide vegetables, the only way to increase the safety of food is to inform about the importance of food safety, add value to safety, high price sales It is to realize. And it is urgently required.
    · Since 2000, International Cooperation for Agricultural Education at Nagoya University has been providing educational cooperation and human resource development for Cambodia's agricultural field, and from among a number of agricultural subjects, it is the most important to raise farmers' incomes and to reduce rural poverty. We are implementing activities focusing on adding value to agricultural products, which is an important issue. Even though most traditional processed goods that are being disappeared due to a long-term civil war, some traditional processed goods are inherited. There is a potential need in the market and the possibility of future industrialization. The team has been working on technical cooperation aimed at achieving high added value in the market.
    · In this project, even though it is still used for cultural events such as ceremonies and funerals, we selected the traditional rice distilled liquor which has been used only in deficit management among agricultural products processed in rural areas. As a technique for improving the quality developed by the Grant-in-Aid for Scientific Research is disseminated in the two counties of Takeo Province, the origin of rice distilled spirit, we aimed for improvement in the living standard through improving income and improving management of sake brewer's farmers.
    · In the proposed project, the overall goal is to "establish high value-added sales of agricultural products and processed goods focusing on food safety in the project target area and surrounding municipality" and prioritize the project target area as a priority case. We are aiming for high priced sale of agricultural products / processed goods focusing on safety in neighboring areas.
    · As a role of Nomura, this project itself started from 2014, but from 2017 to 2019 she will be engaged in economic impact assessment research including field research.
  • "Development and Dissemination of Sustainable Production System Based on Invasive Pest Management of Cassava in Vietnam, Cambodia and Thailand"This is a regional project targeting Vietnam, Cambodia and Thailand." The implementing institutions are Kyushu University in Japan and the research institution is Battambang University in Cambodia.
    This is a regional project targeting Vietnam, Cambodia and Thailand. The implementing institutions are Kyushu University in Japan and the research institution is RIKEN, Tokyo University of Agriculture, Tokyo University in Japan, Plant Protection Research Institute、Vietnam Academy of Agricultural Sciences、Ministry of Agriculture and Rural Development, Nong Lam, CIAT in Vietnam, RYFCRC, Thailand, and University of Battambang University in Cambodia.
    In southeast Asia, cassava is one of the strategic crops and has great potential for increasing production. However it requires protection from invasive pest and appropriate management for sustainable production of quality cassava seedling.
    It is expected that this project will build capacity of researchers in the three countries and strengthen research network in the region. The cassava farmers will also benefit from this project. I am involved in the impact assessment of extension.
  • Policy Research Institute, Ministry of Agriculture, Forestry and Fisheries (2015-2017) ‘Development of policy support mechanism for farmland biodiversity activities involving multiple stakeholders ’ 10,000 pounds, Joint Investigator
  • JSPS Foundation Grant B (2014-2016) ‘Promoting the Environmentally Friendly Agriculture through Ethical Consumption and Establishing Supporting Systems,’ 75, 000 pounds, Joint Investigator
  • JSPS Foundation Grant C (2014-2016) ‘Development of Satoyama Footpath and its Contribution to Rural Development-Conceptual Framework through the Application of ICT,’ 25, 000 pounds, Primary Investigator
  • Policy Research Institute, Ministry of Agriculture, Forestry and Fisheries (2012-2014) ‘Policy Formation for Inheritance and Evolution of Japan’s Unique Agricultural System’ 10,000 pounds, Joint Investigator
  • JICA/JST Science and Technology Research Partnership for Sustainable Development (SATREPS)  (2010-2014) ‘The Prevention and Control of Leptospirosis in the Philippines and Diagnosis Kit Development Project,’ 10,000 pounds, Joint Investigator
  • JSPS Foundation Grant B (with Hosei University) (2011-2013) ‘Development of Methods for Estimating the value of agricultural practice to improve biodiversity using the market system,’ 12,000 pounds, Joint Investigator
  • River Development Grant Foundation (2011) ‘Development of the Redistribution Mechanism of Economic Benefit to the Local Economy,’ 5, 000 pounds , Primary Investigator
  • JSPS Young Scholar’s Grant B ‘’ (2011-2013) ‘Capital Works Programme- Development of the Conservation Mechanism of Agricultural Heritage using both Non-market and Market systems,’ 20, 000 pounds, Primary Investigator
  • Agriculture, Forestry and Fisheries Research Council (2008-2012) ‘Research Project on Selection of Functional Biodiversity Indicators and Development of Assessment Methods,’ 5,000 pounds, Joint Investigator
  • The research focuses on sharing a common interest in theoretical, methodological and practical advancements in a systematic comparative case approach to research. The application of the methodology is the Qualitative Comparative Analysis (QCA), a systematic analysis of the various configurations of cases. The three-day Roundtable consisted of presentations of work-in-progress papers from both teams, technical sessions with practical exercises, expert skills sharing of application of FSQCA software. We also invited Professor Benoit Rihoux, who has founded the Comparative methods for the Advancement of Systematic cross-case analysis and small-n studies (COMPASSS) group website to present key ongoing innovations in QCA in relation to research design and software development. The participants were four from Japan and thirteen from UK which were mixture of senior researchers as well as junior researchers who are at the various stages of their PhD.
Academic Activities
Books
1. Mitsuyasu Yabe, Hisako Nomura, Joseph M. Arbiol, Maxima R. Quijano, Maridel P. Borja, Nina G. Gloriani, Shin-ichi Yoshida, Socioeconomic Study on the Burden of Leptospirosis, Kyushu University Press, pg.565, 2014.12.
2. Peter John, Sarah Cotterill, Hanhua Liu, Liz Richardson, Alice Moseley, Hisako Nomura, Graham Smith, Gerry Stoker, Corinne Wales , Nudge, Nudge, Think, Think: Using Experiments to Change Civic Behavior, Bloomsbury Publishing PLC, 2011.12, [URL].
Reports
1. Colin Kirkpatrick, Norman Lee, Julian Curren, James Franklin, Hisako Nomura, Further Development of the Methodology for a Sustainability Impact Assessment of Proposed WTO Negotiations –Final Report to the European Commission-,’ Institute for Development Policy and Management, Manchester, UK.
Papers
1. Le Thi Thanh Loan, Hisako Nomura, Yoshifumi Takahashi, Mitsuyasu Yabe, Psychological driving forces behind households’ behaviors toward municipal organic waste separation at source in Vietnam: a structural equation modeling approach, SPECIAL FEATURE: ORIGINAL ARTICLE 3rd 3R International Scientific Conference (3rd 3RINCs 2016), 10.1007/s10163-017-0587-3, 1-9, 2017.02, Most recent municipal organic waste separation at source (MOW-SAS) programs introduced in developing countries remain pilot programs, and do not develop fully into sustainable municipal solid waste (MSW) management strategies. Hoi An city, Quang Nam Province, Vietnam, implemented a mandatory MOW-SAS program in 2012. Using Structural Equation Modeling (SEM), this study investigates the psychological driving forces behind households’ behaviors toward the MOW-SAS program. This study find that attitude towards sorted waste, moral norm (moral perception about what is good or bad), and situational factors (the issues of physically sorting garbage such as time, space, and lack of cooperation from family members) can affect significantly the households’ behaviors toward MOW-SAS. Moreover, we find that the households’ system trust in the local authority towards the MOW-SAS program is a driving force behind the behavior. The lessons learnt from the local authority in Hoi An city that it concentrates on 1) supplying frequent environmental education and campaign to improve the residents’ knowledge and skills of MOW-SAS program, and 2) developing strong leadership of the local authority through enhancing: (i) reliability (ability to treat sorted waste), (ii) legitimacy (punishment methods for non-participants), and (iii) effectiveness (dissemination of information about the benefits of MOW-SAS program)..
2. Makoto Ehara, Kimihiko Hyakumura, Hisako Nomura, Matsuura Toshiya, Sokh Heng, Leng Chivin, Identifying characteristics of households affected by deforestation in their fuelwood and non-timber forest product collections: Case study in Kampong Thom Province, Cambodia, Land Use Policy, https://doi.org/10.1016/j.landusepol.2015.12.006, 52, 92-102, 2016.03, This study explored characteristics of households affected by deforestation in their fuelwood and non-timber forest product (NTFP) collections in Kampong Thom Province, Kingdom of Cambodia, where tropical lowland forests are decreasing in size owing mainly to agribusiness development and farming. Deforested areas were delineated by satellite image interpretation of forest cover change. A questionnaire survey was conducted for 161 households in six villages within three districts having varying degrees of forest cover changes per capita over a period of 5 years. Generalized linear mixed models were used to analyze characteristics of households affected by deforestation in their fuelwood and NTFP collections. The characteristics vary with the collection activity examined, either fuelwood or NTFP collection. We revealed that deforestation notably affects villagers whose non-forest fuelwood sources are scarce. People who collected fuelwood in forests after deforestation are more likely to be affected if the remaining forest area per capita near their village is less. In contrast, for NTFP collection, the size of the deforested area per capita near villages is more important than that of the remaining forest area, particularly to those who depend on NTFP collection as one of their main livelihood activities before deforestation. In contrast with much of the literature that has stated that the poor depend more on NTFPs, our results show that the relationship between household wealth and NTFP dependence was more than a simple negative correlation; i.e., the local people's material wealth was not a strong determinant in our NTFP model. The importance of stakeholder analysis and consultation with local residents in impact assessments and natural resource management involving land-use changes has been progressively acknowledged in the academic literature. In this context, we argue that it is essential to identify potentially affected groups among local residents in terms of their fuelwood and NTFP collections in a short-term period widely distributed at the provincial level. The combination of our findings, method applied and existing demographic survey networks in Cambodia provides an approach of identifying the affected residents in a transparent manner..
3. Hisako Nomura, Mitsuyasu Yabe, Private Provision of Environmental Public Goods: A Pilot Program for Agricultural Heritage Conservation, Journal of Resources and Ecology, 5, 4, 341-347, 2014.12, Abstract
While the true value of environmental goods may be captured in a one-off payment, it may be easier to add a smaller amount to a private good by means of donation and collect the total environmental value over time. For that, however we need to ensure the smaller amount of a heritage conservation donation added to a private good is adequate so that we can find retailers to participate in such fund-raising activities. We test the contingent valuation method’s criterion validity by comparing their stated purchasing behavior with their actual behavior. The price increase from the addition of the donation did not affect total sales of the commodity. Adding a donation to specialized private goods may be an effective way to collect landscape and agricultural heritage conservation donations. Furthermore, our findings suggest that funds can be collected without affecting commodity sales. This approach is effective in other environmental protection activities.

要旨
環境や多面的機能といった価値は一回の支払金額で人々の支払意志額を推計することが可能とされている。その一方で、実際の支払は、私的財に募金といった形で上乗せした少額を継続的に集める方法が効果的といえる。この研究は、私的財に上乗せするための募金金額として人々の支払意志額を推計することで、集金可能な保全基金の大きさを求め、保全活動の計画を立てることに資する。そのため、まず、CVM(仮想評価法)によるアンケート調査を行い、被験者が支払ってもよいと回答した平均的寄付額を推計する。次に、その額を商品に付加して実際に販売し、人々の購買行動を調査して、アンケートから期待される購買行動と比較する。これにより、従来からしばしば批判されてきたCVMの仮想的条件下における回答の信頼性について、すわなち、「実際に寄付金が付加されると、人々はアンケート異なった行動をとる」という仮説について検証する。そして、実際に得られることができる保全基金の総額を予測する。今回の調査では、菓子を対象に「これまでの購入個数を変えずにいくらまでなら寄付できるか」との問いに示した支払意思額を、実際に寄付を上乗せして販売しても売上個数の減少は見られなかった。これにより寄付金による歴史的構築物保全の実現可能性を示すことが出来たことは、今後の具体的な保全活動の第一歩となる。と同時に、他の環境保全活動にもこの手法による支払意思額を反映させることは有効であるといえる。.
4. Hisako Nomura, Mitsuyasu Yabe, Nishio Takeshi, Mari Izumi, Kazuo Hirai, Tetsuji Kurokawa, Framework for improvement of farmland biodiversity in Japan, JOURNAL OF ENVIRONMENTAL PLANNING AND MANAGEMENT, 10.1080/09640568.2012.702100, 56, 5, 743-758, 2013.06.
5. Arbiol Joseph, Maridel Borja, Mitsuyasu Yabe, Hisako Nomura, Shin-ichi Yoshida, Nina Gloriani, Valuing Human Leptospirosis Prevention Using the Opportunity Cost of Labor, 2013.10, 5, 1845-1860, 2013.10, Arbiol, Joseph, Maridel Borja, Mitsuyasu Yabe, Hisako Nomura, Nina Gloriani, Shin-ichi Yoshida.
6. Sarah Cotterill, Peter John, Hanhua Liu and Hisako Nomura, Mobilizing citizen effort to enhance environmental outcomes: A randomized controlled trial of a door-to-door recycling campaign, Environmental Management, 91, 2, 403-410, 2009.10.
7. Hisako Nomura, Peter C. John & Sarah Cotterill, The use of feedback to enhance environmental outcomes: a randomised controlled trial of a food waste scheme, Local Environment, http://www.tandfonline.com/doi/abs/10.1080/13549839.2011.586026, 16, 7, 637-653, 2011.08.
8. Wendy Olsen and Hisako Nomura, Poverty Reduction – fuzzy sets and crisp set compared, Journal of Sociological Theory and Methods, 24, 2, 219-246, 2009.04.
Presentations
1. Hisako Nomura, Masuda Begum Sampa, Mitsuyasu Yabe, Latent preferences and valuation of health walk on footpath in UK,' , Taipei, Taiwan, 2015.08.07, East Asian Environmental Resource Economics Association, 2015.08, Footpath has been recognized as an important element to promote healthy green tourism in the rural areas. We estimated the value of footpath according to attributes of footpath determined by people's latent preferences using the Choice Modeling. .
2. Hisako Nomura, Mitsuyasu Yabe, Private Provision of Environmental Public Goods: A Pilot Program for Agricultural Heritage Conservation, The 1st Conference of East Asia Research Association for Agricultural Heritage Systems (ERAHS), 2014.04, While the true value of environmental goods may be captured in a one-off payment, it may be easier to add a smaller amount to a private good by means of donation and collect the total environmental value over time. For that, however we need to ensure the smaller amount of a heritage conservation donation added to a private good is adequate so that we can find retailers to participate in such fund-raising activities. We test the contingent valuation method’s criterion validity by comparing their stated purchasing behavior with their actual behavior. The price increase from the addition of the donation did not affect total sales of the commodity. Adding a donation to specialized private goods may be an effective way to collect landscape and agricultural heritage conservation donations. Furthermore, our findings suggest that funds can be collected without affecting commodity sales. This approach is effective in other environmental protection activities..
3. Hisako Nomura, Sarah Cotterill, The Use of Feed back to Promote Food Waste Collections, York RCT Conference, 2009.09.
4. Hisako Nomura, Can Online Deliberation Transform Citizens? – Preliminary findings from an internet field experiment in the UK, Conference on Informing Public Policy, 2009.04.
5. Hisako Nomura, Wendy Olsen, The Causes of Women's Educational and Labour Market Achievement in a Cross-National Context, Conference on Comparative Social Science, 2006.07.
6. Hisako Nomura, Agricultural Trade and the Environment –Appraisal of Mitigation Measure as part of the Sustainability Impact Assessment for Trade Liberalisation, Society for Environmental Economics and Policy Studies, 2003.09.
Membership in Academic Society
  • The Association of Rural Planning
  • European Association of Environmental and Resource Economists
  • East Asian Association of Environmental and Resource Economics
  • Development Studies Association
  • Society for Environmental Economics and Policy Studies」
  • Agricultural Management Society
  • Agricultural Economics Association
Educational
Educational Activities
Since April 2010, I played a role as a program coordinator of the international undergraduate program at School of Bioresource and Bioenvironment. I was engaged in the establishment of the course curriculum, coordination for both students and faculty, as well as teaching. I was part of the organizing committee to run Faculty Development for improvement of the international undergraduate education. From February 2014, I joined Faculty of Agriculture and will continue to take part in coordination for international students as well as teaching and conducting research. I support the faculty's long term commitment as a leading institution to provide education and research as well as technical assistance with the clear emphasis on the role of agricultural sciences in overcoming challenges related to global food and the environment. I am teaching statistics, microeconomics, agricultural economics, macroeconomics as global current agricultural issues, and technical communications to undergraduate students. I am also teaching rural survey methodologies for graduate students.
Social
Professional and Outreach Activities
Asian Development Bank Research Forum (panelist), 2015/
Implementing technologically improved production method to cassava farmers in Cambodia, 2015~
This is a regional project targeting Vietnam, Cambodia and Thailand. The implementing institutions are Kyushu University in Japan and the research institution is RIKEN, Tokyo University of Agriculture, Tokyo University in Japan, Plant Protection Research Institute、Vietnam Academy of Agricultural Sciences、Ministry of Agriculture and Rural Development, Nong Lam, CIAT in Vietnam, RYFCRC, Thailand, and University of Battambang University in Cambodia.
In southeast Asia, cassava is one of the strategic crops and has great potential for increasing production. However it requires protection from invasive pest and appropriate management for sustainable production of quality cassava seedling.
It is expected that this project will build capacity of researchers in the three countries and strengthen research network in the region. The cassava farmers will also benefit from this project. I am involved in the impact assessment of extension.

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