Kyushu University Academic Staff Educational and Research Activities Database
List of Presentations
Ashir Ahmed Last modified date:2019.06.24

Associate Professor / Department of Advanced Information Technology / Faculty of Information Science and Electrical Engineering


Presentations
1. Ashir Ahmed, Should we trust e-Doctors?, International Conference on Robotics, Electrical and Signal Processing Techniques 2019 (ICREST 2019), 2019.01, [URL], Current AI technology offers a very good solution to assist the doctors, patients and healthcare workers. However, technology should not replace a doctor. The talk discusses the pros and cons of AI technology in healthcare areas especially in developing countries..
2. M. N. Hossain, M. B. Sampa, F. Yokota, and A. Ahmed, Impact of advertisement and social reference on eHealth use in rural Bangladesh, The 2nd International Conference on Healthcare, SDGs and Social Business, Fukuoka, Japan, April 26-27, 2018, 2018.04, [URL], The objective of this study is to explore the impact of advertisement and social reference on rural consumers’ use of eHealth (PHC in specific) in Bangladesh. Data was collected through field survey with a structured questionnaire from 292 randomly selected respondents. Logistic regression analysis was performed to test the theoretical model. Other statistical analyses such as descriptive statistics, and correlation analysis were also performed to analyze the data. The study found social reference as the most significantly influential variable (Coef.=1.9, OR=6.9, p<0.01) followed by advertisement (Coef.=2.1, OR=8.1, p<0.01). The model explains 22.21% deviance (R²=0.2221) in the response variable with its constructs. And the ‘Hosmer-Lemeshow’ goodness-of-fit score (0.094) is also above the standard threshold (0.05) which indicates the data fits well with the model. The findings of this study will provide a practical guideline to the eHealth service providers in successful implementation of eHealth programs among rural communities in developing countries..
3. M. Hasan, F. Yokota, N. Sultana, A. Fukuda and A. Ahmed, Concept of a Group Acceptance Range to Detect Errors in Human Assisted Remote Healthcare System, The 2nd International Conference on Healthcare, SDGs and Social Business, Fukuoka, Japan, April 26-27, 2018, 2018.04, [URL].
4. N. Abedin, J. Kamau, K. Hisazumi, A. Fukuda and A. Ahmed, Ride Share in compromised transport resource area of Japan, The 2nd International Conference on Healthcare, SDGs and Social Business, Fukuoka, Japan, April 26-27, 2018, 2018.04, [URL].
5. M. Hasan, F. Yokota, R. Islam, A. Fukuda, and A. Ahmed, Errors in Remote Healthcare System: Where, How and by Whom?, IEEE TENCON 2017, Penang, Malaysia, November 5-9, 2017, 2017.11, [URL].
6. T. Khan, K. Hossein, R. Islam, A. Fukuda and A. Ahmed, Measurement of Illness and Wellness Score of Non-Communicable Disease Patients, IEEE TENCON 2017, Penang, Malaysia, November 5-9, 2017, 2017.11, [URL].
7. N. Abedin, J. Kamau, M. I. Hossain, R. Islam, A. Fukuda and A. Ahmed, , A Case Study to Design a Mobility as a Service Model for Urban Female Corporates to Improve their Work Performance, IEEE TENCON 2017, Penang, Malaysia, November 5-9, 2017, 2017.11, [URL].
8. N. Abedin, J. Kamau, M. I. Hossain, R. Islam, A. Fukuda and A. Ahmed, Concept of a Car Sharing Model for Urban Female Corporates to Improve Safety on Road and Productivity at Work, Social Business Academia Conference, Paris, France, November 8-9,2017., 2017.11, [URL].
9. Tanvir Rahman Khan, Jecinta Kamau, Iqbal Hossain, Kazi Mozaher Hossein, Ashir Ahmed, Visualization of Personalized Healthcare Data, 1st International Conference on Healthcare, SDGs and Social Business, 2017.02, [URL].
10. Nazmul Hossain, Ashir Ahmed, Factors Affecting Consumer Acceptance of eHealth among Under-served Communities (A Study on Portable Health Clinic in Bangladesh), 1st International Conference on Healthcare, SDGs and Social Business, 2017.02, [URL].
11. Nuren Abedin, Kazi Rafiqul Islam, Akira Fukuda, Ashir Ahmed, ICT-based Family and Female Friendly Car-sharing for Meeting Families and Women’s Mobility Needs in Developing Countries – Is It Financially Sustainable?, 1st International Conference on Healthcare, SDGs and Social Business, 2017.02, [URL].
12. Kazi Mozaher Hossein, Rajib Chakraborty, Fukmihiko Yokota, Ashir Ahmed, A Shared E-commerce Model to Reduce Price Inequality
, 1st International Conference on Healthcare, SDGs and Social Business, 2017.02, [URL].
13. Mehdi Hasan, Jason Wang, Iqbal Hossain, Ashir Ahmed, Rafiqul Islam, Errors in Remote HealthCare Data and a Suitable Algorithm to Detect Them, 1st International Conference on Healthcare, SDGs and Social Business, 2017.02, [URL].
14. M. N. Hossain and A. Ahmed, Factors Affecting Consumer Acceptance of eHealth among Under-served Communities (A Study on Portable Health Clinic in Bangladesh), The 1st International Conference on Healthcare, SDGs and Social Business, Tokyo, Japan, 2017, 2017.02, [URL].
15. Nazmul Hossain, Hironobu Kitaoka, Hiroshi Okajima, Ashir Ahmed, Consumer Acceptance of eHealth among Rural Inhabitants in Developing Countries (A Study on Portable Health Clinic in Bangladesh), International Conference on Behavior Engineering, 2016.12, [URL].
16. Nuren Abedin, Jecinta Kamau, Hironobu Kitaoka, Hiroshi Okajima, Akira Fukuda, Ashir Ahmed, Providing safe and affordable transportation to reduce female student dropout: A case study on college girls in rural Bangladesh, IEEE International Conference on Systems, Man, and Cybernetics (SMC), 2016.12, [URL].
17. Jecinta Kamau, Zahidul Hossein, Hironobu Kitaoka, Hiroshi Okajima, Ashir Ahmed, Demand Responsive Mobility as a Service, IEEE International Conference on Systems, Man, and Cybernetics (SMC), 2016.12, [URL].
18. Nazmul Hossain, Kazi Mozaher Hossein, Rajib Chakraborti, Hiroshi Okajima, Hironobu Kitaoka, Ashir Ahmed, Social Adoption of ICT Based Healthcare Delivery Systems in Rural Bangladesh, International Conference on Advanced information & Communication Technology, 2016.05.
19. Kazi Mozaher Hossein, Nazmul Hossain, Rajib Chakraborti, Hiroshi Okajima, Hironobu Kitaoka, Ashir Ahmed, Fumihiko Yokota, Towards Reducing BoP Penalty through Rural E-Commerce: Optimization of Product Delivery Mechanism, International Conference on Advanced information & Communication Technology, 2016.05, Kazi Mozaher Hossein, Md. Nazmul Hossain, Rajib Chakrabarty, Fumihiko Yokota, Hironobu Kitaoka, Hiroshi Okajima, and Ashir Ahmed (2016): , International Conference on Advanced information & Communication Technology, Chittagong, Bangladesh, May 16-17, 2016.
20. 大場 亮太, Seddiq Alabbasi, Ashir Ahmed, Concept of Personal Health Book for Ensuring Portability of Healthcare Data and Reducing Healthcare Cost, The 4th Social Business Academia Conference, 2015.11, [URL], Personal healthcare data has been managed by the hospitals. When patients visit a new hospital, they need to repeat the same clinical testing, explain the past history to the new doctor. These activities require additional cost, which can be saved if the patients can have access to their past records. Now patients have access to modern technology and have become able to manage health records at their end. In this paper, we propose the concept of Personal Health Book (PHB) which allows a patient to import, store and share his/her past health records. By using our proposed PHB, the doctor consultancy time can be reduced, the cost at the patient side can be saved and the doctor can make accurate decisions if the past data is stored properly in the system. We have carried out hypothetical simulations to verify our concept. We also have pilot project running in two locations in Bangladesh where more than 30,000 patients are registered. We have estimated the average doctor consultancy time. In our simulation, we considered the estimated time to compare the cost performance when our personal health book concept is used. The results show the cost performance of the system..
21. Md. Nazmul Hossain, Kazi Mozaher Hossein, Jecinta Kamau, REBEIRO-HARGRAVE ANDREW, Masaharu Okada, Ashir Ahmed, Maximizing Social Impact of Investment: The Role of Investment Destination and Social Business Portfolio Selection, The 4th Social Business Academia Conference, 2015.11, [URL], The term ‘Social Business’ has gained huge momentum around the globe for its unique character of achieving social goals and ensuring positive financial return at the same time. Past research discussions on social business investigated the benefits, policy responses and restrictions, economic and demographic challenges, strategic and execution risks, funding models etc. However, in the area of social business research, it is essential to know the way of identifying and selecting a suitable social business investment destination and SB portfolio that can ensure the maximum social impact of investment. In this paper, we propose an information powered market and business selection mechanism. We have conducted a quantitative analysis by using demographic information available in secondary sources. At first, we have identified and listed the factors contributing social impact of investment and then scored them by assigning judgmental weight. Next, we listed the possible target markets (investment destinations) and assigned with their relative scores derived from secondary data. Finally, the total score is calculated and normalized to evaluate the performance of each market destination. We also propose an Investment Matrix for social business that will help the investors to identify which social business to invest more and from which to divest. This outcome of this research will assist the development aid agencies (e.g. USAID, DFID, JICA, and UNDP etc.), foundations and NGOs to evaluate and select the most suitable investment destination with maximum social impact..
22. Jecinta Kamau, Md. Nazmul Hossain, REBEIRO-HARGRAVE ANDREW, Zahidul Hossein, Hiroshi Okajima, Ashir Ahmed, Role of Mobility and ICT in Solving Limitations in Accessibility to Social Services, The 4th Social Business Academia Conference, 2015.11, [URL], Social Services like healthcare, education and commercial services are all mobility based. This is a challenge for low-income people faced with lack of quality transport options. The cost of a quality vehicle is prohibitive for many low-income people, but the need for transport is inherent. We present an ICT model, Mobility Service Provider (MSP) that is based on a Demand Responsive Transportation Model. The MSP manages and supports a community vehicle in bringing social services to low-income people, reducing their need and frequency of travel and saves them time and money. The model was tested in Bheramara and Kalihati, rural districts in Bangladesh since 2012. Results show that services with high social benefit had minimal revenue but they could be supported by services with lower social benefit but higher revenue. Projection of the project experiment shows the community car can be self-sustainable in 3 years and increased number of service sites..
23. Jecinta Kamau, Md. Nazmul Hossain, REBEIRO-HARGRAVE ANDREW, Zahidul Hossein, Hiroshi Okajima, Ashir Ahmed, Role of Mobility and ICT in Solving Limitations in Accessibility to Social Services, The 4th Social Business Academia Conference, 2015.11, [URL], Social Services like healthcare, education and commercial services are all mobility based. This is a challenge for low-income people faced with lack of quality transport options. The cost of a quality vehicle is prohibitive for many low-income people, but the need for transport is inherent. We present an ICT model, Mobility Service Provider (MSP) that is based on a Demand Responsive Transportation Model. The MSP manages and supports a community vehicle in bringing social services to low-income people, reducing their need and frequency of travel and saves them time and money. The model was tested in Bheramara and Kalihati, rural districts in Bangladesh since 2012. Results show that services with high social benefit had minimal revenue but they could be supported by services with lower social benefit but higher revenue. Projection of the project experiment shows the community car can be self-sustainable in 3 years and increased number of service sites..
24. Kazi Mozaher Hossein, Md. Nazmul Hossain, Rajib Chakrabarty, Takuzo Osugi, Ashir Ahmed, Delivering Social Goods for Social Good: Concept and Implementation of a Demand Driven E-Commerce Model to Serve Unreached Communities, The 4th Social Business Academia Conference, 2015.11, [URL], E-Commerce became popular among the affluent people in the world. However, a big portion of the population (>70%) of the world cannot enjoy the advantages of e-commerce service because they do not have (1) access to online catalog (2) payment system to pay for online purchase (3) home delivery infrastructure in their community. In this article, we introduce the existing e-commerce operation model and outline the barriers that limit its expansion to cover the unreached community. We propose a new e-commerce model that can include this unreached community to enjoy the benefits of e-commerce. The new e-commerce model aims to deliver social goods to the unreached communities where the social goods are designed by the social business entities to solve social problems. We have two experimental sites in Bangladesh to provide social services (healthcare, education, learning and purchase) in rural areas. We are delivering a number of social products produced as a social business from Dhaka to these experimental sites. In this work, we introduce our learning from this platform and propose a community specific online catalog that can better serve the community both from social and economic point of view. The proposed model will involve online/ mobile phone based payment mechanism and the local agents to collect villagers demand and make the catalog more villager-friendly. The new model will be tested in two experimental locations in Bangladesh from September, 2015..
25. Ishtiak Al Mamoon, A.K.M Muzahidul Islam, Ashir Ahmed, Sabariah Baharun, Shozo Komaki, A novel network model and maintenance scheme for Cognitive Radio Network Enabled Hospital, 10th Asian Control Conference-IEEE, 2015.05, [URL].
26. Ishtiak Al Mamoon, A.K.M Muzahidul Islam, Sabariah Baharun, Shozo Komaki, Ashir Ahmed, Architecture and Communication Protocols for Cognitive Radio Network Enabled Hospital, 9th International Symposium on Medical Information and Communication Technology – IEEE ISMICT, 2015.03, [URL].
27. Ashir Ahmed, Kai Eiko, Healthcare and Social Business, Institute of Decision Science for Sustainable Society, 2014.04, Insufficient healthcare facilities and unavailability of medical experts in rural areas are the two major reasons that kept the people unreached to healthcare services. Recent penetration of mobile phone and the demand to basic healthcare services, remote health consultancy over mobile phone became popular in developing countries. In this paper, we introduce two such representative initiatives from Bangladesh and discuss the technical challenges they face to serve a remote patient. To solve these issues, we have prototyped a box with necessary diagnostic tools, we call it a “portable clinic” and a software tool, “GramHealth” for managing the patient information. We carried out experiments in three villages in Bangladesh to observe the usability of the portable clinic and verify the functionality of “GramHealth”. We display the qualitative analysis of the results obtained from the experiment. GramHealth DB has a unique combination of structured, semi-structured and un-structured data. We are currently looking at these data to see whether these can be treated as BigData and if yes, how to analyze the data and what to expect from these data to make a better clinical decision support..
28. Ashir Ahmed, Portable Health Clinic for Community with Poor Infrastructure, The 2nd Asian Workshop on Smart Sensor System, 2014.03.
29. Ashir Ahmed, Information Generation and Sharing by/for low-skill, low-income people, 共進化社会システム創成拠点フォーラム, 2014.03, Presently, 65% of the world’s population do not have access to the Internet. Most of them are people at the BOP (Base of the Pyramid, the poorest but largest economic group in the world). Many of the efforts to popularize ICT focus on increasing villagers’ access to facilities and on computer training. ICT has brought financial or social benefits. However, users are viewed as information consumers only.
We have developed an information platform, “GramWeb” where BOP can be both information producers and owners. In order to generate and upload web contents, the challenges observed are the villagers’ text literacy limitations, the limited capability of the devices they use, and the available network capability.
In this talk, we will introduce two of our projects “Portable Health Clinic” and “Portable iFarm Box” where villagers generate healthcare and agriculture information. Portable health clinic saves villagers’ time and cost and reduces morbidity. The iFarm box increases farmers’ income by sharing product information with online customers. .
30. Ashir Ahmed, Development of Technologies based on Social Needs, Brac University Robot Contest Prize Ceremony, 2014.03.
31. Ashir Ahmed, IT business opportunities in Bangladesh, BOP(新興市場)ビジネスに関するシンポジウム・ワークショップ JISA, 2014.02.
32. Ashir Ahmed, Technologies to achieve social goals, Second International Japan-Egypt Conference on Electronics, Communications and Computers, 2013.12, [URL], The UN has defined eight millennium development goals (MDGs) to be achieved by the year 2015. The goals relate to health, education, poverty and the environment. Many of these problems can be effectively solved if technologies could reach the masses. Kyushu University in Japan and Grameen Communications in Bangladesh undertook initiatives to explore this field of social needs based technology and product development. Towards this goal, we have focused on health; micro-finance, energy, agriculture and rural information broadcast issues and developed technical solutions. GramWeb as an information platform for villagers; ePassbook as an electronic gadget for the poor; $300 USD portable clinic as a means of providing health services to the doors of the unreached, are our major innovations. The overview of these projects, technical features, business models and their social impact will be discussed during the talk..
33. Ashir Ahmed, Portable health clinic – Preventive healthcare service at your doorstep, WHO Global Forum on Innovation for Ageing Populations, 2013.12.
34. Ashir Ahmed, Creation of eco-friendly and age-friendly city in IT based network society, The Third International Forum on the“FutureCity”Initiative , 2013.10, [URL], One billion people (15% of the world population) are unreached in terms of accessing to quality healthcare service. Insufficient healthcare facilities and unavailability of medical experts in rural areas are the two major reasons that kept the people unreached to healthcare services. Recent penetration of mobile phone and the unmet demand to basic healthcare services, remote health consultancy over mobile phone became popular in developing countries. In this paper, we introduce two such representative initiatives from Bangladesh and discuss the technical challenges they face to serve a remote patient. To solve these issues, we have prototyped a portable health clinic box with necessary diagnostic tools, we call it a “portable clinic” and a software tool, “GramHealth” for archiving and searching patients’ past health records. We carried out experiments in three remote villages and in two commercial organizations in Bangladesh by collaborating with local organization to observe the local adoption of the technology. We also monitored the usability of the portable clinic and verified the functionality of “GramHealth”. We display the qualitative analysis of the results obtained from the experiment. GramHealth DB has a unique combination of structured, semi-structured and un-structured data which can be considered as BigData. We have partly analyzed the data manually to find common set of rules to build a better clinical decision support. The model of analyzing the GramHealth BigData is also presented..
35. Ashir Ahmed, Partha P. Ghosh, Energy for small scale rural ICT centers , IMPRES2013: International Symposium on Innovative Materials for Processes in Energy Systems 2013, 2013.09, [URL], Only 40% of the world population has regular access to grid electricity. Most of these unreached people live in rural areas in developing countries. Recent penetration of ICT devices including mobile phones is contributing to the achievement of development goals in diverse and ever-expanding ways. ICT devices are used to increase the effectiveness and reach of development interventions, to enhance good governance and to lower the delivery costs of many public and private services. When used appropriately, they facilitate the creation and strengthening of new economic and social networks with the potential to advance and even transform the development process. However, ICT devices cannot function without electricity. When grid extension is not an option, a standalone or distributed power system can be installed to generate electricity at a location where the ICT devices can be recharged. Examples of small-scale, standalone power systems include generator sets powered by diesel, solar PV systems, small wind systems, and micro-hydro systems. In this study, we report the energy requirements of a telecenter and present the status and the challenges. We also display the case study results of Grameen-Shakti, an organization in Bangladesh that successfully installed 1 million solar home systems..
36. Ashir Ahmed, Sozo Inoue, Kai Eiko, Naoki Nakashima, Nohara Yasunobu, Portable Health Clinic: A pervasive way to serve the unreached community for preventive healthcare, IEEE Engineering in Medicine and Biology Society, 2013.07, [URL], One billion people (15% of the world population) are unreached in terms of accessing to quality healthcare service. Insufficient healthcare facilities and unavailability of medical experts in rural areas are the two major reasons that kept the people unreached to healthcare services. Recent penetration of mobile phone and the unmet demand to basic healthcare services, remote health consultancy over mobile phone became popular in developing countries. In this paper, we introduce two such representative initiatives from Bangladesh and discuss the technical challenges they face to serve a remote patient. To solve these issues, we have prototyped a portable health clinic box with necessary diagnostic tools, we call it a “portable clinic” and a software tool, “GramHealth” for archiving and searching patients’ past health records. We carried out experiments in three remote villages and in two commercial organizations in Bangladesh by collaborating with local organization to observe the local adoption of the technology. We also monitored the usability of the portable clinic and verified the functionality of “GramHealth”. We display the qualitative analysis of the results obtained from the experiment. GramHealth DB has a unique combination of structured, semi-structured and un-structured data which can be considered as BigData. We have partly analyzed the data manually to find common set of rules to build a better clinical decision support. The model of analyzing the GramHealth BigData is also presented..
37. Kai Eiko, Partha P. Ghosh, Sozo Inoue, Ashir Ahmed, GramHealth BigData for Smart Healthcare Applications, IEEE Engineering in Medicine and Biology Society, 2013.07, [URL], We found that remote healthcare consultancy in developing countries archives very interesting nature (multi-lingual, multi-modal, multi-media, poly-structured) of information in personal health records. These records have never been analyzed. We manually analyzed these records and discovered that very important medical information can be generated by combining, linking and comparing personal and group records. .
38. Ashir Ahmed, Lutfe Kabir, Kai Eiko, Sozo Inoue, GramHealth: A bottom-up approach to provide preventive healthcare services for unreached community, IEEE Engineering in Medicine and Biology Society, 2013.07, [URL], Insufficient healthcare facilities and unavailability of medical experts in rural areas are the two major reasons that kept the people unreached to healthcare services. Recent penetration of mobile phone and the demand to basic healthcare services, remote health consultancy over mobile phone became popular in developing countries. In this paper, we introduce two such representative initiatives from Bangladesh and discuss the technical challenges they face to serve a remote patient. To solve these issues, we have prototyped a box with necessary diagnostic tools, we call it a “portable clinic” and a software tool, “GramHealth” for managing the patient information. We carried out experiments in three villages in Bangladesh to observe the usability of the portable clinic and verify the functionality of “GramHealth”. We display the qualitative analysis of the results obtained from the experiment. GramHealth DB has a unique combination of structured, semi-structured and un-structured data. We are currently looking at these data to see whether these can be treated as BigData and if yes, how to analyze the data and what to expect from these data to make a better clinical decision support..
39. Ashir Ahmed, takuzou ohsugi, Rafiqul Islam Maruf, Naoki Nakashima, Evolution of remote health-consultancy over mobile phone, IEICE General Conference, 2013.03, Access to healthcare should be as local as possible. However, due to the insufficient healthcare facilities and lack of medical experts in rural and disaster areas, more than a billion people in the world remained unreached by quality healthcare services. Mobile phone became a popular tool for remote health consultancy for the unreached community too. We have designed a portable health clinic and a software tool “GramHealth” to meet the requirements of the unreached community. This paper introduces the technical challenges of the current mobile phone based health consultancy system, describes the concept of Portable clinic and GramHealth and displays experimental results obtained from villages in Bangladesh..
40. , [URL].
41. Ashir Ahmed, GramHealth: An affordable and usable healthcare system for unreached community , ITU Workshop on "E-health services in low-resource settings: Requirements and ITU role” , 2012.02.
42. Ashir Ahmed, Reaching the Unreached by ICT and Social Business, IEEE GlobeCom , 2011.12, The way that technologies have been commoditized does not serve the poor, the largest community in the world. Many problems in health, education, business, and agriculture can be solved simply if developers, managers and distributers of technologies consider the requirements of this largely unreached population. Kyushu University in Japan and Grameen Communications in Bangladesh undertook initiatives to explore the field of social-needs-based technology and product development. This article introduces some of our innovations: ePassbook as an electronic gadget; a social information platform to bring new business opportunities to rural people; a portable clinic for the unreached patients. Each of these projects has been developed with the involvement of industries, academia, government and the community which the product will serve. However, a central entity is required to effectively collaborate with all these organizations and to deploy them for the target population through social business. Our Grameen Technology Lab is a model to respond to these needs..
43. Adnan Quadri, Ashir Ahmed, et. al., Next Generation Communication Technologies: Wireless Mesh Network For Rural Connectivity, IEEE GlobeCom , 2011.12, The opportunities and challenges of traditional communication technologies in the area of rural communication calls for a change in perspective and usual trends of wire line and wireless connectivity. In the quest to improve rural communication with the urban market, use of smart hand held devices and easy-to-deploy wireless connectivity is catalytic according to our findings. To eradicate digital divide, we have presented a holistic approach to overcome the challenges of language barrier and information asymmetry. This paper provides an insight of $100 tablets, an interactive hand-held communication device, which allows low-literate farmers to share their information onto the network. These smart communication devices stay connected to the global network through the easy deployment of wireless mesh network (WMN) in a rural area. QoS constraints are imposed in the WMN setup and significant observation has been made regarding spectrum resource utilization at every hop by achieving certain level of cognition at the user end..
44. Ashir Ahmed, takuzou ohsugi, eCommerce for the unreached community, Proc. IADIS International Conference ICT, Society and Human Beings (ICT 2011), 2011.07, Most people at the BOP (base of the economic pyramid, the largest but the poorest community in the world comprising 69% of world population) do not have access to e-commerce services. The way e-commerce is designed and practiced today does not enable their participation. The reasons are: their purchasing power is low, they do not have any means to make online payments, and there is no infrastructure to deliver the purchased items to their doors. To include these 4 billion people, we propose an e-commerce framework by engaging MFI resources and our recently developed ePassbook system. This paper shows how the BOP community can enjoy the benefits of the e-commerce service by using the proposed model. The advantages of making e-commerce available to the BOP are discussed, in addition to the challenges involved in implementing the model..