Kyushu University Academic Staff Educational and Research Activities Database
List of Presentations
Hitoshi Iwashita Last modified date:2019.05.23

Lecturer / Marketing, Product Development, Consumer Behavior, Brand Strategy, Service Development / Department of Business and Technology Management / Faculty of Economics


Presentations
1. Iwashita, Hitoshi, The Effect of Marketing Strategy Making between Market Orientation and Creativity, American Marketing Association 2019 Summer Conference, 2019.08.
2. Iwashita Hitoshi, Ohira Susumu, Ishida Daisuke, Onzo Naoto, Togawa Taku, The Impact of Product Design Elements on New Product Superiorities and Performances, American Marketing Association 2017 Winter Marketing Educators' Conference, 2017.02.
3. Iwashita Hitoshi, Ohira Susumu, Ishida Daisuke, Togawa Taku, Onzo Naoto, Key Product Design Elements for Successful Product Development: An Exploratory Study of the Automotive Industry, American Marketing Association 2015 Summer Marketing Educators' Conference, 2015.08.
4. Iwashita Hitoshi, Ishida Daisuke, Nagai Ryunosuke, Onzo Naoto, The Impact of The Sales Style of Supplier on The Value of Buyer, European Marketing Academy Conference 2015 , 2015.05.