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Hisako Nomura Last modified date:2023.11.27



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Homepage
https://kyushu-u.elsevierpure.com/en/persons/hisako-nomura
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Academic Degree
PhD in Development Policy and Administration
Country of degree conferring institution (Overseas)
Yes
Field of Specialization
Development Studies, Agricultural Economics, Agricultural Resource Economics, Environmental Economics
Total Priod of education and research career in the foreign country
06years09months
Outline Activities
Hisako Nomura is an associate professor at the Faculty of Agriculture, Kyushu University. She obtained her Ph.D. in 2005 at Manchester University, U.K. He specializes in impact evaluation (socioeconomic evaluation) of the introduction of policies and projects. In Japan, she has conducted impact evaluations of smart agriculture and nudge evaluations of food waste recycling programs. Her research in relation to development is about the impact assessment of farmers’ adaptation to new agricultural technology and practice, specifically looking at the economic impact of new policies and projects on household expenditures and food security. In recent years, she has conducted field experiments using RCTs (randomized controlled trials) as the main research method, including studies contributing to evidence-based policymaking. Specifically, she has been looking at the economic impact on farmers of the diffusion of new agricultural methods and technological innovations and has analyzed changes in production efficiency and evaluation of increased profit efficiency in shochu production by female farmers who adopted new skills and technology in Cambodia, or changes in farmers' production behavior in crop cultivation using natural enemies in Vietnam. Other themes of agriculture and health include an assessment of awareness of ethical consumption and the value of traditional farming systems to rural area economies.
Research
Research Interests
  • The main pillar of my research focuses on the field experiment method using RCT in environment / energy policy field towards more cost-effective environment / energy policy. The research purpose is to evolve research to develop evidence-based policies.
    · In recent years, effective administrative management is demanded as the fiscal situation has become more severe. Environmental and energy policies are no exception. With a lower budget, it is required to select and implement policies that show their effect on improving environmental and energy issues. However, discussions on how to evaluate the effects of environmental and energy policies are not always sufficient. It is desirable to further ex-post evaluation of policies, in particular impact evaluation based on quantitative analysis, and to fulfill accountability to the people.
    · Attempts to form actual policies based on the scientific basis (evidence) of the effect of public policy are spreading in Europe and the United States based on such problem consciousness, and recently it has started in Japan as well. This is called an evidence-based policy making (EBPM) approach. For example, EBPM's attempts have begun in the fields of science and technology, education, medical care and economic and industrial policy.
    · Therefore, in this research, we aim to establish a field experiment method using RCT in the environment / energy policy field. Here, the "field experiment" is a term referring to experiments performed in a real world outside the laboratory, in contrast to "laboratory experiments" conducted in laboratories and classrooms, mainly used in economics .
    · Based on the knowledge of the research practice based on the method conducted abroad, it is necessary to construct guidelines for utilization of research methods using RCT in the fields of environment / energy policy field.
    keyword : Evidence-Based Policy Making (EBPM), Randomized Controlled Trial (RCT)applied in socio-economic studies in the field of agriculture, energy and the environment
    2009.05~2030.05.
  • She conducts empirical research for policy/project evaluation and institutional/human capacity building leading to sustainable development through development studies. It is the central theme of research not only by applying the theory of economics, but also that of sociology and psychology in order to establish a institutional/system framework that combines theory and verification
    We analyze one policy from various phases and conduct research to accumulate research and multilateral investigations toward system construction and reconstruction.
    There is an evaluation study of a sustainable system through the theme of institutional assessment of consistency between domestic agricultural policy and environmental policy under free trade, research on EU (mainly UK) agricultural environmental policy, as well as impact of women's engagement in the economic activities to rural development in developing countries.
    In addition, as an empirical research for institution/human capacity building, she conducts a basic research for establishing a system for rural development that balances sustainable resource utilization and the lives of the local residents.
    keyword : policy evaluation, sustainable resource management and livelihoods, agri-environmental policies, enhancing women’s contribution to development, and health policy
    1995.01~2025.10.
  • In this study, as the axis of a new tourism model deployment footpath, we conduct a study of the effective information dissemination of the footpath. We take the approach from the agricultural culture research, through walking the contents of farming culture and its history can be transcribed and we come up with a set of recommendation for the effective transmission. Secondly, it is necessary to explore the management methods as well as utilization methods of footpath for its inheritance in the future. To do so, the management, such as maintenance and repair of sustainable trail, we have to take into account of not relying on subsidies, but also private resource with public support measures is important. Thus, we take the approach of the environmental resource economics and we evaluate the multi-faceted economic value of the footpath. Then, we explore the sustainable management support measures of the footpath that was commensurate with its value.
    keyword : footpath, trail, national park, tourism
    2014.05~2026.05.
Current and Past Project
  • The socio-economic effects of introducing IoP technology will be verified by field experiments using RCT.
    Implementation content
    -For the eggplant farmers, evaluate the economic effect of the IoP technology on productivity and profitability.
    ・Provide farmers with terminals to understand working hours for each work.
    ・Using the input goods, the working hours, and the production volume, the efficiency of production will be analyzed by an established frontier analysis. We also analyze changes in consciousness caused by visualization of data.
    ・Consider data that can be visualized and deploy it in the verification phase after the introduction of the IoP cloud.
  • The purpose of this research is to conduct an economic evaluation of the food waste separation implemented by a council using RCT field experiment as well as natural experiment using time-series data and to contribute to the planning of other areas as a recycling society model. Specifically, we use the experiment methods to economically evaluate the waste weight loos effect using the data before and after the separate collection and introduction of raw garbage in Fukuoka Miyama city where raw garbage separation has newly started. In addition, we will verify food waste separation participation measures by field experiments using RCT.
  • The main pillar of my research focuses on the field experiment method using RCT in environment / energy policy field towards more cost-effective environment / energy policy. The research purpose is to evolve research to develop evidence-based policies.
  • In this research, we aims to establishing a tourism model through utilization of walking trails of the "Globally Important Agricultural Heritage System" in the Kunisaki Peninsula and Usa region. We propose a new sightseeing model leading to regional promotion and we carried out basic research for that.
  • · In Cambodia, which has achieved rapid economic growth in recent years, there are two major needs; 1) securing "safety of agricultural products and processed goods" in urban areas; and 2) raising agricultural income in rural areas. Among the main streams of unpackaged processed products and covered pesticide vegetables, the only way to increase the safety of food is to inform about the importance of food safety, add value to safety, high price sales It is to realize. And it is urgently required.
    · Since 2000, International Cooperation for Agricultural Education at Nagoya University has been providing educational cooperation and human resource development for Cambodia's agricultural field, and from among a number of agricultural subjects, it is the most important to raise farmers' incomes and to reduce rural poverty. We are implementing activities focusing on adding value to agricultural products, which is an important issue. Even though most traditional processed goods that are being disappeared due to a long-term civil war, some traditional processed goods are inherited. There is a potential need in the market and the possibility of future industrialization. The team has been working on technical cooperation aimed at achieving high added value in the market.
    · In this project, even though it is still used for cultural events such as ceremonies and funerals, we selected the traditional rice distilled liquor which has been used only in deficit management among agricultural products processed in rural areas. As a technique for improving the quality developed by the Grant-in-Aid for Scientific Research is disseminated in the two counties of Takeo Province, the origin of rice distilled spirit, we aimed for improvement in the living standard through improving income and improving management of sake brewer's farmers.
    · In the proposed project, the overall goal is to "establish high value-added sales of agricultural products and processed goods focusing on food safety in the project target area and surrounding municipality" and prioritize the project target area as a priority case. We are aiming for high priced sale of agricultural products / processed goods focusing on safety in neighboring areas.
    · As a role of Nomura, this project itself started from 2014, but from 2017 to 2019 she will be engaged in economic impact assessment research including field research.
  • "Development and Dissemination of Sustainable Production System Based on Invasive Pest Management of Cassava in Vietnam, Cambodia and Thailand"This is a regional project targeting Vietnam, Cambodia and Thailand." The implementing institutions are Kyushu University in Japan and the research institution is Battambang University in Cambodia.
    This is a regional project targeting Vietnam, Cambodia and Thailand. The implementing institutions are Kyushu University in Japan and the research institution is RIKEN, Tokyo University of Agriculture, Tokyo University in Japan, Plant Protection Research Institute、Vietnam Academy of Agricultural Sciences、Ministry of Agriculture and Rural Development, Nong Lam, CIAT in Vietnam, RYFCRC, Thailand, and University of Battambang University in Cambodia.
    In southeast Asia, cassava is one of the strategic crops and has great potential for increasing production. However it requires protection from invasive pest and appropriate management for sustainable production of quality cassava seedling.
    It is expected that this project will build capacity of researchers in the three countries and strengthen research network in the region. The cassava farmers will also benefit from this project. I am involved in the impact assessment of extension.
  • Policy Research Institute, Ministry of Agriculture, Forestry and Fisheries (2015-2017) ‘Development of policy support mechanism for farmland biodiversity activities involving multiple stakeholders ’ 10,000 pounds, Joint Investigator
  • JSPS Foundation Grant B (2014-2016) ‘Promoting the Environmentally Friendly Agriculture through Ethical Consumption and Establishing Supporting Systems,’ 75, 000 pounds, Joint Investigator
  • JSPS Foundation Grant C (2014-2016) ‘Development of Satoyama Footpath and its Contribution to Rural Development-Conceptual Framework through the Application of ICT,’ 25, 000 pounds, Primary Investigator
  • Policy Research Institute, Ministry of Agriculture, Forestry and Fisheries (2012-2014) ‘Policy Formation for Inheritance and Evolution of Japan’s Unique Agricultural System’ 10,000 pounds, Joint Investigator
  • JICA/JST Science and Technology Research Partnership for Sustainable Development (SATREPS)  (2010-2014) ‘The Prevention and Control of Leptospirosis in the Philippines and Diagnosis Kit Development Project,’ 10,000 pounds, Joint Investigator
  • JSPS Foundation Grant B (with Hosei University) (2011-2013) ‘Development of Methods for Estimating the value of agricultural practice to improve biodiversity using the market system,’ 12,000 pounds, Joint Investigator
  • River Development Grant Foundation (2011) ‘Development of the Redistribution Mechanism of Economic Benefit to the Local Economy,’ 5, 000 pounds , Primary Investigator
  • JSPS Young Scholar’s Grant B ‘’ (2011-2013) ‘Capital Works Programme- Development of the Conservation Mechanism of Agricultural Heritage using both Non-market and Market systems,’ 20, 000 pounds, Primary Investigator
  • Agriculture, Forestry and Fisheries Research Council (2008-2012) ‘Research Project on Selection of Functional Biodiversity Indicators and Development of Assessment Methods,’ 5,000 pounds, Joint Investigator
  • The research focuses on sharing a common interest in theoretical, methodological and practical advancements in a systematic comparative case approach to research. The application of the methodology is the Qualitative Comparative Analysis (QCA), a systematic analysis of the various configurations of cases. The three-day Roundtable consisted of presentations of work-in-progress papers from both teams, technical sessions with practical exercises, expert skills sharing of application of FSQCA software. We also invited Professor Benoit Rihoux, who has founded the Comparative methods for the Advancement of Systematic cross-case analysis and small-n studies (COMPASSS) group website to present key ongoing innovations in QCA in relation to research design and software development. The participants were four from Japan and thirteen from UK which were mixture of senior researchers as well as junior researchers who are at the various stages of their PhD.
Academic Activities
Books
1. Hiroki Tokunaga, Tamon Baba, Manabu Ishitani, Kasumi Ito, Ok Kyung Kim, Le Huy Ham, Hoang Khac Le, Kensaku Maejima, Keiko T. Natsuaki, Nguyen Van Dong, Hy Huu Nguyen, Nien Chau Nguyen, Nguyen Anh Vu, Hisako Nomura, Motoaki Seki, Pao Srean, Hirotaka Tanaka, Bunna Touch, Hoat Xuan Trinh, Masashi Ugaki, Ayaka Uke, Yoshinori Utsumi, Prapit Wongtiem, Keiji Takasu, Sustainable management of invasive cassava pests in Vietnam, Cambodia, and Thailand, Springer Singapore, 10.1007/978-981-10-7308-3_8, 2018.08, キャッサバは重要な作物で、そこでは根茎が熱帯地域の主食として知られている。最近、キャッサバ塊茎はさまざまな方法で数多くの製品に加工され、さまざまな方法で利用されている。キャッサバ栽培の面積は、特に東南アジアで増加しているが、このような状況はこの地域で新たなキャッサバ病や害虫の発生を引き起こしている。この章では、ベトナム、カンボジア、タイの現在のキャッサバの状況を概説し、次にキャッサバの主要な病気と害虫およびそれらの管理方法を説明した。さらに、これまでのキャッサバ農業を発展させる国際的な活動、既存の農業普及システム、そしてキャッサバ農家の社会経済的状況について概観し、 2016年以来、実地している侵襲性キャッサバ病と害虫の管理を確立するためにSATREPSプロジェクトの目的と達成目標を示した。最後の章では、キャッサバの持続可能な農業を確立するためのアプローチを示した。
Cassava is an important crop, in which root tubers have been known as a staple food in tropical area. Recently, cassava tubers are processed by various methods into numerous products and utilized in various ways. The land area of cassava cultivation has been increasing especially in Southeast Asia. Such a situation is causing an introduction of new cassava diseases and insect pests in the region. In the main part of this chapter, we reviewed the current cassava situation in Vietnam, Cambodia, and Thailand and then illustrated the major cassava diseases and insect pests and their management methods. In addition, we described the international activities developing the cassava agriculture to date, the existing agricultural extension system, and the socioeconomic situation of cassava farmers. Since 2016, we have been conducting SATREPS project to establish a management of invasive cassava diseases and insect pests. At last part chapter, we showed our approach to establish the sustainable agriculture of cassava..
2. Mitsuyasu Yabe, Hisako Nomura, Joseph M. Arbiol, Maxima R. Quijano, Maridel P. Borja, Nina G. Gloriani, Shin-ichi Yoshida, Socioeconomic Study on the Burden of Leptospirosis, Kyushu University Press, 2014.12.
3. Peter John, Sarah Cotterill, Hanhua Liu, Liz Richardson, Alice Moseley, Hisako Nomura, Graham Smith, Gerry Stoker, Corinne Wales, Nudge, Nudge, Think, Think: Using Experiments to Change Civic Behavior, Bloomsbury Publishing PLC, 2011.12, [URL].
Reports
1. Colin Kirkpatrick, Norman Lee, Julian Curren, James Franklin, Hisako Nomura, Further Development of the Methodology for a Sustainability Impact Assessment of Proposed WTO Negotiations –Final Report to the European Commission-,’ Institute for Development Policy and Management, Manchester, UK.
Papers
1. In recent years, efficient administrative management is required as the fiscal situation in the public sector has become severer. Attempts to form actual policies based on scientific basis (evidence) of the effect of public policy are spreading in Europe as well as the United States based on such problem consciousness. This practice is also well applied in Japan. This is called the evidence-based policy making (EBPM) approach. In this EBPM approach, it is the Randomized Controlled Trial (RCT) in the real world that is considered the method that can evaluate the effect of policy most accurately. On the other hand, the RCT in
experimental field research is still at a preliminary stage and only a handful of field experiments in the area of agriculture and the environment are being conducted in Japan. This paper hopefully serves as an introductory report on designing field RCT with a case study. After summarizing the advantages and disadvantages of RCT experiment in the field, we introduce an RCT case study using a social intervention project in Manchester, UK..
2. Hisako Nomura, Nguyen Bich Hong, Mitsuyasu Yabe, Effective use and management of Kunisaki Peninsula Usa GIAHS long trail-A sustainable tourism model leading to regional development, Sustainability, 10.3390/su10020497, 10, 2, 2018.02, Despite increasing recognition of the importance of maintaining environmental public goods such as rural landscapes and their ecological systems, it remains challenging to implement a management system where the value of maintaining such public goods is reflected by a means of a support payment. We proposed a tourism model for the regional promotion of footpaths as the main axis in the "Agri-culture System" designated as part of the Globally Important Agricultural Heritage Systems (GIAHS). Applying a Contingent Valuation Method, we asked walkers how much they were willing to contribute to various GIAHS-related activities through volunteering in addition to the participation fee for the walk. We hypothesized that the diverse means and activities to support conservation would contribute to sustainable management of GIAHS. The research findings showed that walkers had options to choose which activity to support. For track maintenance, WTCL in volunteering is 4.23 days a year. In the case of walkers who had no options, their Willingness to Contribute in Labor (WTCL) by volunteering is 3.34 days a year. To link the regional resources used for tourism with GIAHS require their effective management and conservation. Thus, it is desirable to formulate a combined approach such as payments by users of the trails and contributions through volunteer activities..
3. Sein Mar, Hisako Nomura, Yoshifumi Takahashi, Kazuo Ogata, Mitsuyasu Yabe, Impact of erratic rainfall from climate change on pulse production efficiency in Lower Myanmar, Sustainability, 10.3390/su10020402, 10, 2, 2018.02, Erratic rainfall has a detrimental impact on crop productivity but rainfall during the specific growth stage is rarely used in efficiency analysis. This study focuses on this untapped point and examines the influence of rainfall specifically encountered during the sowing stage and early vegetative growth stage and the flowering stage of pulses on productivity and efficiency in Lower Myanmar using data from 182 sample farmers. The results of a stochastic frontier production function reveal that rainfall incidence during the flowering season of pulses has a negatively significant effect on yield while replanting crops after serious damage by rain increases productivity. Controlled rainfall variables, seed rate, human labor and land preparation cost are important parameters influencing pulses yield. In the efficiency model, levels of yield loss have a negative impact while being a male household head, access to government credit, access to training, locating farms in the Bago Region and possessing a large area of pulses have a positively significant effect on technical efficiency. Policy recommendations include the establishment of a safety network, such as crop insurance to protect farmers from losses due to unpredictable weather conditions, promoting training programs on cultural practices adapted to climate change, wide coverage of extension activities, giving priority to small-scale farmers and female farmer participation in training and extension activities and increasing the rate of credit availability to farmers..
4. Le Thi Thanh Loan, Hisako Nomura, Yoshifumi Takahashi, Mitsuyasu Yabe, Psychological driving forces behind households’ behaviors toward municipal organic waste separation at source in Vietnam: a structural equation modeling approach, SPECIAL FEATURE: ORIGINAL ARTICLE 3rd 3R International Scientific Conference (3rd 3RINCs 2016), 10.1007/s10163-017-0587-3, 1-9, 2017.02, Most recent municipal organic waste separation at source (MOW-SAS) programs introduced in developing countries remain pilot programs, and do not develop fully into sustainable municipal solid waste (MSW) management strategies. Hoi An city, Quang Nam Province, Vietnam, implemented a mandatory MOW-SAS program in 2012. Using Structural Equation Modeling (SEM), this study investigates the psychological driving forces behind households’ behaviors toward the MOW-SAS program. This study find that attitude towards sorted waste, moral norm (moral perception about what is good or bad), and situational factors (the issues of physically sorting garbage such as time, space, and lack of cooperation from family members) can affect significantly the households’ behaviors toward MOW-SAS. Moreover, we find that the households’ system trust in the local authority towards the MOW-SAS program is a driving force behind the behavior. The lessons learnt from the local authority in Hoi An city that it concentrates on 1) supplying frequent environmental education and campaign to improve the residents’ knowledge and skills of MOW-SAS program, and 2) developing strong leadership of the local authority through enhancing: (i) reliability (ability to treat sorted waste), (ii) legitimacy (punishment methods for non-participants), and (iii) effectiveness (dissemination of information about the benefits of MOW-SAS program)..
5. Hisako Nomura, Mitsuyasu Yabe, Private Provision of Environmental Public Goods: A Pilot Program for Agricultural Heritage Conservation, Journal of Resources and Ecology, 5, 4, 341-347, 2014.12, Abstract
While the true value of environmental goods may be captured in a one-off payment, it may be easier to add a smaller amount to a private good by means of donation and collect the total environmental value over time. For that, however we need to ensure the smaller amount of a heritage conservation donation added to a private good is adequate so that we can find retailers to participate in such fund-raising activities. We test the contingent valuation method’s criterion validity by comparing their stated purchasing behavior with their actual behavior. The price increase from the addition of the donation did not affect total sales of the commodity. Adding a donation to specialized private goods may be an effective way to collect landscape and agricultural heritage conservation donations. Furthermore, our findings suggest that funds can be collected without affecting commodity sales. This approach is effective in other environmental protection activities.

要旨
環境や多面的機能といった価値は一回の支払金額で人々の支払意志額を推計することが可能とされている。その一方で、実際の支払は、私的財に募金といった形で上乗せした少額を継続的に集める方法が効果的といえる。この研究は、私的財に上乗せするための募金金額として人々の支払意志額を推計することで、集金可能な保全基金の大きさを求め、保全活動の計画を立てることに資する。そのため、まず、CVM(仮想評価法)によるアンケート調査を行い、被験者が支払ってもよいと回答した平均的寄付額を推計する。次に、その額を商品に付加して実際に販売し、人々の購買行動を調査して、アンケートから期待される購買行動と比較する。これにより、従来からしばしば批判されてきたCVMの仮想的条件下における回答の信頼性について、すわなち、「実際に寄付金が付加されると、人々はアンケート異なった行動をとる」という仮説について検証する。そして、実際に得られることができる保全基金の総額を予測する。今回の調査では、菓子を対象に「これまでの購入個数を変えずにいくらまでなら寄付できるか」との問いに示した支払意思額を、実際に寄付を上乗せして販売しても売上個数の減少は見られなかった。これにより寄付金による歴史的構築物保全の実現可能性を示すことが出来たことは、今後の具体的な保全活動の第一歩となる。と同時に、他の環境保全活動にもこの手法による支払意思額を反映させることは有効であるといえる。.
6. Arbiol Joseph, Maridel Borja, Mitsuyasu Yabe, Hisako Nomura, Shin-ichi Yoshida, Nina Gloriani, Valuing Human Leptospirosis Prevention Using the Opportunity Cost of Labor, 2013.10, 5, 1845-1860, 2013.10, Arbiol, Joseph, Maridel Borja, Mitsuyasu Yabe, Hisako Nomura, Nina Gloriani, Shin-ichi Yoshida.
7. Hisako Nomura, Mitsuyasu Yabe, Nishio Takeshi, Mari Izumi, Kazuo Hirai, Tetsuji Kurokawa, Framework for improvement of farmland biodiversity in Japan, JOURNAL OF ENVIRONMENTAL PLANNING AND MANAGEMENT, 10.1080/09640568.2012.702100, 56, 5, 743-758, 2013.06.
8. Hisako Nomura, Peter C. John & Sarah Cotterill, The use of feedback to enhance environmental outcomes: a randomised controlled trial of a food waste scheme, Local Environment, http://www.tandfonline.com/doi/abs/10.1080/13549839.2011.586026, 16, 7, 637-653, 2011.08.
9. Sarah Cotterill, Peter John, Hanhua Liu and Hisako Nomura, Mobilizing citizen effort to enhance environmental outcomes: A randomized controlled trial of a door-to-door recycling campaign, Environmental Management, 91, 2, 403-410, 2009.10.
10. Wendy Olsen and Hisako Nomura, Poverty Reduction – fuzzy sets and crisp set compared, Journal of Sociological Theory and Methods, 24, 2, 219-246, 2009.04.
Presentations
1. Hisako Nomura, Gan Lin, Hamed Arif, and Suguru Osaki , Smart agriculture - its profit efficiency and optimal farm size: The case of eggplant production in Japan, The 11th Asian Society for Agricultural Economics, 2023.03.
2. Truc Nguyen Nguy XUAN, Hisako NOMURA, Nien Chau NGUYEN, Tamon BABA, Kasumi ITO, Yoshifumi Takahashi, Mitsuyasu Yabe, Improvements may help Prevent Cassava Mosaic Disease and affect Farmers Willingness to pay for Healthy Seedlings in Dong Nai, Vietnam, The 11th International Conference on Environmental and Rural Development, 2020.03, [URL], In recent years, Vietnam has continued to increase production of cassava, a cash crop, and has become the world's seventh largest cassava exporter in 2017. In addition, cassava is the third most important staple food after rice and corn in Vietnam. However, cassava is facing a serious problem with Witches’ broom as well as SLCMD (Sri Lankan cassava mosaic disease) in which the starch content of cassava decreases due to atrophy of the strain upon onset of disease. As of May 2019, damage to the cassava planted area has been confirmed in a wide range of 39,000 ha in 13 provinces in Vietnam and the disease continues spreading in surrounding countries. To prevent further spread of the disease, SLCMD has no clear prescription, and so far there is no remedy other than pulling out and incinerating the infected strain. Therefore, it is urgent to disseminate SLCMD infection prevention measures. In addition, as the damage is widespread, it is necessary to find efficient and effective measures to prevent the spread of SLCMD infection.
Although in case of urgent information dissemination to prevent further infection in the region, there was no evidence on which media is more effective on the change of people’s knowledge, attitude and practice (1KAP). This is to examine for the first time extension impact on farmers’ KAP. The first KAP survey was conducted from July to August 2018, targeting 312 producers who grew cassava from 2016/2017 to 2018, in two districts in Dong Nai Province, Vietnam. Experimental units are allocated into three groups by the random sampling method so that there is no significant difference in the variables of gender, age, years of education, and years of cassava cultivation experience, knowledge, and willingness to pay for certified healthy seedlings for these subjects. The intervention was performed from December 2018 to January 2019. For the 1st treatment group, the investigators distributed posters for each household. A workshop was held and posters were distributed to the 2nd treatment groups. In the posters and slides of the workshop, in addition to pest control based on the viewpoints of pathology and biological control, knowledge, awareness and practices that farmers lacked revealed in the first KAP survey. Finally, from February to March 2019, a second KAP survey was conducted on these surveyed persons to investigate changes in knowledge and awareness regarding pest control, practices, and willingness to pay for healthy seedlings. In the analysis, t test was being conducted.
The results show that the dissemination of information by poster is an effective way to improve farmers' knowledge, improve their attitudes to prevent the spread of pests and diseases, and promote sustainable practices. Policy implication is that we could maneuver distribution of posters effectively to save cost of information dissemination as information dissemination by poster is being proven to be more effective than that by workshop..
3. Hisako Nomura, Masuda Begum Sampa, Mitsuyasu Yabe, Latent preferences and valuation of health walk on footpath in UK,' , Taipei, Taiwan, 2015.08.07, East Asian Environmental Resource Economics Association, 2015.08, Footpath has been recognized as an important element to promote healthy green tourism in the rural areas. We estimated the value of footpath according to attributes of footpath determined by people's latent preferences using the Choice Modeling..
4. Hisako Nomura, Mitsuyasu Yabe, Private Provision of Environmental Public Goods: A Pilot Program for Agricultural Heritage Conservation, The 1st Conference of East Asia Research Association for Agricultural Heritage Systems (ERAHS), 2014.04, While the true value of environmental goods may be captured in a one-off payment, it may be easier to add a smaller amount to a private good by means of donation and collect the total environmental value over time. For that, however we need to ensure the smaller amount of a heritage conservation donation added to a private good is adequate so that we can find retailers to participate in such fund-raising activities. We test the contingent valuation method’s criterion validity by comparing their stated purchasing behavior with their actual behavior. The price increase from the addition of the donation did not affect total sales of the commodity. Adding a donation to specialized private goods may be an effective way to collect landscape and agricultural heritage conservation donations. Furthermore, our findings suggest that funds can be collected without affecting commodity sales. This approach is effective in other environmental protection activities..
5. Hisako Nomura, Sarah Cotterill, The Use of Feed back to Promote Food Waste Collections, York RCT Conference, 2009.09.
6. Hisako Nomura, Can Online Deliberation Transform Citizens? – Preliminary findings from an internet field experiment in the UK, Conference on Informing Public Policy, 2009.04.
7. Hisako Nomura, Wendy Olsen, The Causes of Women's Educational and Labour Market Achievement in a Cross-National Context, Conference on Comparative Social Science, 2006.07.
8. Hisako Nomura, Agricultural Trade and the Environment –Appraisal of Mitigation Measure as part of the Sustainability Impact Assessment for Trade Liberalisation, Society for Environmental Economics and Policy Studies, 2003.09.
Membership in Academic Society
  • JADE
  • The Association of Rural Planning
  • European Association of Environmental and Resource Economists
  • East Asian Association of Environmental and Resource Economics
  • Development Studies Association
  • Society for Environmental Economics and Policy Studies」
  • Agricultural Management Society
  • Agricultural Economics Association
Educational
Educational Activities
As a program coordinator of the international graduate program at Graduate School of Bioresource and Bioenvironmental Sciences. I am engaged in the establishment of the course curriculum, coordination for both students and faculty, as well as teaching. I support the faculty's long term commitment as a leading institution to provide education and research as well as technical assistance with the clear emphasis on the role of agricultural sciences in overcoming challenges related to global food and the environment. I also coordinate JICA-JSP (Japanese Study Program) for the graduate students (both Japanese and International graduate students). I am teaching statistics, microeconomics, agricultural economics, macroeconomics as global current agricultural issues, and technical communications to undergraduate students. I am also teaching rural survey methodologies for graduate students.
Social
Professional and Outreach Activities
Asian Development Bank Research Forum (panelist), 2015/
Implementing technologically improved production method to cassava farmers in Cambodia, 2015~
This is a regional project targeting Vietnam, Cambodia and Thailand. The implementing institutions are Kyushu University in Japan and the research institution is RIKEN, Tokyo University of Agriculture, Tokyo University in Japan, Plant Protection Research Institute、Vietnam Academy of Agricultural Sciences、Ministry of Agriculture and Rural Development, Nong Lam, CIAT in Vietnam, RYFCRC, Thailand, and University of Battambang University in Cambodia.
In southeast Asia, cassava is one of the strategic crops and has great potential for increasing production. However it requires protection from invasive pest and appropriate management for sustainable production of quality cassava seedling.
It is expected that this project will build capacity of researchers in the three countries and strengthen research network in the region. The cassava farmers will also benefit from this project. I am involved in the impact assessment of extension.

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