Kyushu University Academic Staff Educational and Research Activities Database
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RAN LIU Last modified date:2020.06.17

Graduate School
Undergraduate School

 Reseacher Profiling Tool Kyushu University Pure
Academic Degree
Country of degree conferring institution (Overseas)
Field of Specialization
Food Marketing and Distribution
Total Priod of education and research career in the foreign country
Research Interests
  • Research on consumer behavior in overseas markets of Japanese vegetables transported by sea
    keyword : Export, consumer behavior, overseas market, maritime transport
  • Study on rural tourism and farmhouse inns
    keyword : Rural tourism, Farmhouse inns, Willingness to pay, Selection experiment
  • A Study on the Consumers' Rice-purchasing in Target Markets towards the Expansion of Rice Consumption in Japan
    keyword : Product-Market Growth Matrix, Marketing Mix, Multivariate Analysis, Multiple Group Structural Equation Modeling
Academic Activities
1. Dong Dzung Dao; Moritaka Masahiro; Liu Ran; Fukuda Susumu., Restructuring toward a modernized agro-food value chain through vertical integration and contract farming: the swine-to-pork industry in Vietnam, Journal of Agribusiness in Developing and Emerging Economies, ahead-of-print, ahead-of-print, ahead-of-print-ahead-of-print, 2020.05.
2. Ngo Hai Minh; Liu Ran; Moritaka Masahiro; Fukuda Susumu, Effects of industry-level factors, brand credibility, and brand reputation on brand trust in safe food: Evidence from the safe vegetable sector in Vietnam, British Food Journal,, ahead-of-print, ahead-of-print, ahead-of-print-ahead-of-print, 2020.04.
3. Hai MINH NGO, Ran LIU, Masahiro MORITAKA, Susumu FUKUDA., Urban consumer trust in safe vegetables in Vietnam: The role of brand trust and the impact of consumer worry about vegetable safety. , Food Control,,, 108, 2020.01.
4. Ran LIU, Masahiro MORITAKA, Susumu FUKUDA., An Analysis of the Determinants Influencing Store Choice by Co–op Members Towards Consumer Cooperatives when Purchasing Rice in Japan., Journal of the Faculty of Agriculture, Kyushu University,, 64, 2, 379-386, 2019.09.
5. Tran Thu, Moritaka Masahiro, Liu Ran and Fukuda Susumu, Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity, Management & Marketing,, 13, 3, 1014-1034, 2018.10.
6. RAN LIU, Masahiro Moritaka, SUSUMU FUKUDA, The Position of Consumer Cooperatives as a Rice Retail Format in Japan: An Analysis of the Fukuoka Prefectural Consumer Cooperative Members’ Rice-purchasing Needs and Behaviors, Journal of the Faculty of Agriculture, Kyushu University, 62, 1, 295-308, 2017.02.