開催年月日： 2023年2月

記述言語：英語   会議種別：口頭発表（一般）  

開催地：CHRISTCHURCH, NEW ZEALAND   国名：ニュージーランド  

開催年月日： 2021年6月

記述言語：英語  

開催地：Online   国名：チェコ共和国  

The olive oil market in Japan has been growing at a fast pace since the late 90s. Indeed, the olive oil is now one of the most consumed oils in Japan. However, this growth in popularity remains unexplained. Indeed, our knowledge on the Japanese consumer of olive oil is pretty limited. In this research, we studied the effect of the health consciousness on the consumption of olive oil. To do so, a hierarchical Bayesian model, with a tobit base, was employed to analyze scanner panel data. These data were combined with attitudinal data that were collected through a survey. The results showed that consumers with a high level of health consciousness do indeed buy more olive oil than those who are not health conscious. Additionally, the health status of consumers had a significant effect on consumption, indeed, consumers suffering from diabetes buy smaller amounts of olive oil.