Kyushu University Academic Staff Educational and Research Activities Database
Researcher information (To researchers) Need Help? How to update
Masayuki Takada Last modified date:2020.06.25

Associate Professor / Science of Sound Design
Department of Communication Design Science
Faculty of Design


Graduate School
Undergraduate School


E-Mail *Since the e-mail address is not displayed in Internet Explorer, please use another web browser:Google Chrome, safari.
Homepage
https://kyushu-u.pure.elsevier.com/en/persons/masayuki-takada
 Reseacher Profiling Tool Kyushu University Pure
http://www.design.kyushu-u.ac.jp/~takada/
Academic Degree
Dr. of Engineering
Field of Specialization
Sound design, Environmental acoustics
Outline Activities
Fields: Acoustics, Psychological acoustics, Environmental acoustics, Sound quality, Sound design
Research topics:
(1) Sound quality evaluation of machinery noise
(2) Evaluation of sound using onomatopoeic representation
(3) Economic value added to machinery products produced by the sound quality design
(4) Effect of Technical Listening Training on detection of strange sound emitted from machine
(5) Relationships between acoustical properties and human physiological and psychological responses
(6) Design of vehicle horn sound as a communication tool for drivers considering its environmental impact
(7) Analysis of factors affecting the value evaluation of product sound
(8) Cross-cultural study on vehicle horn use: Design of vehicle horn and transportation system in next-generation mobility society
(9) Survey on the sonic environment around childcare facilities
etc.
Research
Research Interests
  • Cross-national study on vehicle horn use: Design of vehicle horn and transportation system in next-generation mobility society
    keyword : vehicle horn, road traffic noise, driver, intrinsic factor, transportation system, traffic environment
    2017.04.
  • Factors affecting the value evaluation of product sound
    keyword : value evaluation, prduct sound, sound quality design
    2014.04.
  • Evaluation of the perceived impulsiveness of operating noise emitted by office equipment
    keyword : Office equipment, Operating noise, Impulsiveness, Objective measure
    2007.04~2014.03Sound quality design of machinery noise.
  • Effects of vehicle horn use on acoustic environment and the way that it should be
    keyword : vehicle horn, acoustic environment, sound quality design
    2006.04.
  • Validity of Technical Listening Training on detection of strange sound generated from machinery
    keyword : Technical Listening Training, unusual sound, product
    2003.10~2006.03"Validity of Technical Listening Training on detection of strange sound generated from machinery": The purpose of this study is to clarify the validity of Technical Listening Training on situation such as the detection of strange sound generated from machinery..
  • Economic value added to products produced by the sound quality design
    keyword : product sound, sound quality design, economic value
    2003.04Economic value added to machinery products produced by the sound quality design: This study clarify the value of sound quality expressed by monetary unit on machinery product and the design of machinery sound to improve the value of machinery product..
  • Relationship between acoustic property and human physiological and psychological response
    keyword : acoustic property, auditory impression, autonomic nervous system
    2001.04~2003.03"Relationship between acoustic property and human physiological and psychological response": This study clarify the relationship among acoustic property, human autonomic nervous system and auditory impression such as emotion. In this study, some kinds of cardiovascular indices are used in order to evaluate the human autonomic nervous system..
  • Evaluation of sound using onomatopoeic representation
    keyword : onomatopoeic representaion, acoustic property, auditory impression, sound quality evaluation
    2000.03Evaluation of sound using onomatopoeic representation: This study clarify the relationship among acoustic property, auditory impression and onomatopoeic representaion. Final target of this study is the development of a new methodology to evaluate the auditory impression using onomatopoeic representaion in place of standard techniques..
  • Study on the sound quality design of product
    keyword : product sound, sound quality design, sound quality metrics
    1996.04Sound quality design of machinery noise.
Current and Past Project
  • Our final goals are to clarify the causes of driver's horn use, and to propose the transportation system and the traffic environment designed to suppress driver horn use. To achieve them, we will investigate relationships between horn use and driver awareness and behavior, the vehicular environment, the transportation system comprehensively.
  • Research on application of soundscape design to apartment complex
Academic Activities
Books
1. Science of Sound Color.
2. ???.
Reports
1. Masayuki Takada: Calculation methods of sound quality metrics and its application, Journal of the Acoustical Society of Japan, Vol.75, No.10, pp.582-589, 2019..
2. Masayuki Takada: Evaluation of the impulsive noise emitted by office equipment, Journal of INCE/J, Vol.40, No.4, pp.157-160, 2016..
3. Masayuki Takada: Value of Noise Reduction in Products, Journal of INCE/J, Vol.34, No.6, pp.472-476, 2010.
4. Masayuki Takada: Economic valuation of sound quality of machinery noise, Journal of the Acoustical Society of Japan, Vol.64, No.9, pp.561-565, 2008..
5. Masayuki Takada: Economic value added to machinery products produced by sound quality design, Journal of INCE/J, Vol.32, No.1, pp.65-70, 2008.
6. Masayuki Takada: Noise control measures and sound design based on sound quality evaluation, Journal of INCE/J, Vol.29, No.4, pp.247-252, 2005.
7. Masayuki Takada: Onomatopoeic features of sounds emitted from printers and copy machines, Journal of INCE/J, Vol.26, No.1, pp.30-34, 2002.
Papers
1. Masayuki Takada, Hiroaki Mori, Shinji Sakamoto, Shin-ichiro Iwamiya, Structural analysis of the value evaluation of vehicle door-closing sounds, Applied Acoustics, doi.org/10.1016/j.apacoust.2019.07.025, 156, 306-318, 2019.12, [URL].
2. Hiroko Kataoka, Masayuki Takada and Shin-ichiro Iwamiya: Survey on sonic environment at a nursery school and a kindergarten during sports-day rehearsal, Journal of the Acoustical society of Japan, Vol.75, No.5, pp.261-264, 2019., [URL].
3. Masayuki Takada, Satoshi Suzuki, Ki-Hong Kim, Jong-Hyun Shin, Shin-ichiro Iwamiya, Driver's vehicle horn use and its effects on other drivers and pedestrians: A case study in South Korea, Mechanical Engineering Journal, https://doi.org/10.1299/mej.16-00433, 4, 2, Paper No.16-00433, 2017.04, [URL].
4. Masayuki Takada, Honatsu Murasato, Shin-ichiro Iwamiya, Comparisons of vehicle horn use in urban areas of Japan, Acoustical Science and Technology, https://doi.org/10.1250/ast.35.309, 35, 6, 309-317, 2014.11, [URL].
5. Masayuki Takada, Yoko Fukuda, Shin-ichiro Iwamiya, Questionnaire survey on vehicle horn use and its effects on drivers and pedestrians, Acoustical Science and Technology, https://doi.org/10.1250/ast.34.187, 34, 3, 187-196, 2013.06, [URL].
6. Masayuki Takada, Nozomu Fujisawa, Fumino Obata and Shin-ichiro Iwamiya, Comparisons of auditory impressions and auditory imagery associated with onomatopoeic representation for environmental sounds, EURASIP Journal on Audio, Speech, and Music Processing, doi:10.1155/2010/674248, Vol.2010, Article ID. 674248, 8 pages, 2010.10, [URL].
7. Masayuki Takada, Ayako Takeno and Shin-ichiro Iwamiya, Effects of vehicle horn acoustic properties on auditory impressions and the interpretation of reasons for horn use by other drivers, Noise Control Engineering Journal, https://doi.org/10.3397/1.3383097, 58, 3, 259-272, 2010.05, [URL].
8. Masayuki Takada, Satoko Arase, Keiichiro Tanaka and Shin-ichiro Iwamiya, Economic valuation of the sound quality of noise emitted from vacuum cleaners and hairdryers by conjoint analysis, Noise Control Engineering Journal, https://doi.org/10.3397/1.3098842, 57, 3, 263-278, 2009.05, [URL].
9. Masayuki Takada, Hideharu Yamano, and Shin-ichiro Iwamiya, Economic valuation of the sound quality of machinery noise, Journal of Environment and Engineering, https://doi.org/10.1299/jee.2.203, 2, 1, 203-214, 2007.02, [URL].
10. Masayuki Takada, Kazuhiko Tanaka and Shin-ichiro Iwamiya, Relationships between auditory impressions and onomatopoeic features for environmental sounds, Acoustical Science and Technology, https://doi.org/10.1250/ast.27.67, 27, 2, 67-79, 2006.03, [URL].
11. Masayuki Takada, Hideharu Yamano and Shin-ichiro Iwamiya:Economic valuation of the sound quality of machinery noise, Transactions of the Japan Society of Mechanical Engineers, Vol.71, No.707, pp.53-60, 2005, [URL].
12. Masayuki Takada, Rumi Goto, Atsuko Uchibe, Shin-ichiro Iwamiya, Shuusei Katada and Yoshinari Onda: Relationship between frequency and loudness level of pure tone and human physiological and psychological responses: A study based on spectral analysis of heart rate variability, Japanese Journal of Physiological Anthropology, Vol.8, No.3, pp.25-30, 2003.
13. Masayuki Takada, Kazuhiko Tanaka, Shin-ichiro Iwamiya, Kazuhiko Kawahara, Akio Takanashi and Atsuo Mori: Onomatopoeic features of sounds emitted from laser printers and copy machines and their contribution to product image, Journal of INCE/J, Vol.26, No.4, pp.264-272, 2002.
14. Masayuki Takada, Takeo Hashimoto, Shigeko Hatano and Wen S. Chiu: Objective measures on brightness and booming sensations of car interior noise in acceleration, Transactions of Society of Automotive Engineers of Japan, Vol.30, No.2, pp.87-91, 999.
15. Masayuki Takada, Shigeko Hatano and Takeo Hashimoto: Quantitative measure of booming sensation,Transactions of Society of Automotive Engineers of Japan, Vol.29, No.1, pp.107-111, 1998.
Presentations
1. Masayuki Takada, Design and value of product sound, INTER NOISE 2019, 2019.06, Sounds a product makes can affect that product’s commercial value. It is important to understand what makes customers sense a product sound as connoting value, the amount of that value, and what acoustic features affect this evaluation. The present study conducted psychoacoustical experiments on such issues. An experiment investigating the structure of evaluation of vehicle door-closing sounds revealed hierarchical relationships between factors related to perceived emotional benefits (e.g., a feeling of security) and functional benefits (e.g., being solidly made) at higher levels, and factors related to acoustic features (e.g., abundant low-frequency components) at the lowest level. These benefits seem to affect consumers’ purchasing behaviours. Major hierarchical structures related to these benefits appear capable of informing the design direction of door-closing sounds. Additionally, two experiments assuming customers’ product selection were conducted regarding home appliances (vacuum cleaners and hairdryers). One experiment employed a contingent valuation method to estimate the value added to a product through sound quality improvement. The results suggest awareness of the considered price and the indication of sound output when purchasing, and previous experience of being distracted by product noise, affect whether participants accept a product with improved sound quality. The other experiment, adopting conjoint analysis, showed that improvement in sound quality and noise reduction increase the perceived utility of products, although the product price was regarded as the most important attribute. The results suggest sufficient design of product sound will affect customers’ selection of a product. Non-acoustic factors such as indication of sound output also appear important in enhancing the value of a product’s sound..
2. Masayuki Takada: Design and value of product sound, Proc. of the 2017 spring meeting of ASJ, 1-4-4, 2017. (Invited paper).
3. Masayuki Takada, Hiroaki Mori, Shinji Sakamoto, Shin-ichiro Iwamiya, Structural analysis of the value evaluation of vehicle door-closing sounds, The 22nd International Congress on Acoustics (ICA2016), 2016.09, Vehicle door-closing sounds affect the commercial value of vehicles. To create a door-closing sound that adds vehicle value, it is necessary to grasp and control factors affecting the value evaluation, such as the sound quality and imagery associated with the door-closing sound. The present study conducts psychoacoustic experiments to comprehensively investigate factors affecting the value evaluation of door-closing sounds and its structure using the evaluation grid method. Pairs of door-closing sounds were presented to participants. They were asked to select the more satisfactory stimulus and to give reasons for their selection so as to clarify the “original evaluation factors” (i.e., perspectives in evaluation). Furthermore, to elicit factors relevant to the obtained evaluation factors at the higher/lower levels of the hierarchical structure, participants were asked to identify benefits (i.e., reasons why they provided the original evaluation factors) and their detailed concrete requirements (mainly acoustic characteristics of stimuli). The overall structure was obtained from relationships between original evaluation factors and elicited factors at the higher/lower levels for all paired comparisons of door-closing sounds of all participants. The results reveal that door-closing sounds with abundant low-frequency contents and rapidly damped energy aroused feelings of massiveness and door closing. Furthermore, these feelings were related to emotional benefits such as a sense of security and an impression of the luxuriousness of the vehicle. Relationships between ratings of paired comparisons and metrics confirmed the effects of acoustic features of door-closing sounds found in the structure. The results suggest factors important to the design of door-closing sounds..
4. Masayuki Takada: Economic value added to machinery products produced by the sound quality design, Proceedings of the 2007 JMAC CONFERENCE (with the 2007 autumn meeting of INCE/J), pp.3_1‐3_6, 2007. (special lecture).
Membership in Academic Society
  • The Acoustical Society of Japan
  • Institute of Noise Control Engineering Japan
  • The Japan Society of Mechanical Engineers
  • Japan Society of Physiological Anthropology
  • Soundscape Association of Japan
Awards
  • Certificate of Merit for Best Young Presenter at Symposium on Environmental Engineering, Japan Society of Mechanical Engineers (JSME)
  • Prize for outstanding presentations given at the annual meetings, Institute of Noise Control Engineering/Japan (INCE/Japan)
Educational
Educational Activities
Noise and Environment, Technical Listening Training I & II, Academic reading and presentation practice, Acoustic Lab. I & II, Graduation Research I & II
Assessment of acoustic environment, Presentations in Audio-Visual Integration, PBL in Audio-visual Integration