HIROGAKI MITSUNORI
Organization
Faculty of Economics Department of Business and Technology Management Associate Professor
Graduate School of Economics Department of Business and Technology Management（Joint Appointment）
Title
Associate Professor
Contact information
Profile
Dr. Hirogaki is currently an Associate Professor of Marketing Strategy at Kyushu University, Graduate School of Economics, Department of Business and Technology Management (QBS Business School), where he teaches Marketing Strategy and International Marketing. Dr. Hirogaki’s current research focuses on Cross-Cultural Consumer Behavior in international marketing and marketing strategies in mature, developed societies. He is a member of Japanese Economic Association, Japan Society of Marketing and Distribution, and Japan Association for Consumer Studies.
External link
ORCID
Degree
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Ph.D in Commerce (Kobe University)
Research Interests・Research Keywords
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Research theme：Cross-Cultural Consumer Behavior in international marketing and marketing strategies in mature, developed societies
Keyword：Marketing Research, Cross-Cultural Consumer Behavior
Research period： 2021.4 - 2023.3
Awards
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Contribution Awards
2024.4 University of Vitez
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Outstanding Contribution Awards (3rd award)
2024.3 International Economics Development and Research Center
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Best Paper Award
2015.2 ATISR Academy of Taiwan Information Systems Research
Papers
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The impact of legitimacy types on customer loyalty and the moderating role of the perceived COVID-19 threat: cross-country comparison between Japan and Croatia Reviewed International journal
Journal of Marketing Management 1 - 23 2024.4
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Consumer response to store-related stimuli in a crisis: evidence from Japan and Croatia Reviewed International journal
International journal of retail & distribution management 52 ( 2 ) 201 - 219 2024.3
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Social Commerce promotes Sharing Economy: A Case study of Mercari Japan. Reviewed International journal
International Journal of Technology Transfer and Commercialisation 2023.3
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Innovations in the Service Industry During the COVID-19 Pandemic: The Case of Japan Reviewed International journal
Mitsunori Hirogaki
Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations 344 - 353 2022.12
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Willingness to Pay for Functional Foods in Europe and Asia: An Empirical Study in the UK and Japan Reviewed International journal
Micro & Macro Marketing 30 ( 3 ) 593 - 614 2021.6
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Frequency of retail services, membership fees and real store shopping experience: analysing consumer preferences Reviewed International journal
International Journal of Business and Globalisation 23 ( 3 ) 367 - 382 2019.11
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Key factors in successful online grocery retailing: Empirical evidence from Tokyo, Japan Reviewed International journal
International Journal of Entrepreneurship and Small Business 26 ( 2 ) 139 - 153 2015.12
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新型コロナウイルス時代における「リモート海外フィールド実習」の開発 Reviewed
榊原正幸、寺谷亮司、島上宗子、笠松浩樹、李賢映、広垣光紀
愛媛大学社会共創学部紀要 5 ( 2 ) 46 - 50 2021.9
Books
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成熟社会とマーケティング・イノベーション
広垣光紀（ Role： Sole author）
千倉書房 2016.12
Professional Memberships
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Japan Society of Marketing and Distribution
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Japan Association for Consumer Studies
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Japanese Economic Association
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Kyushu Association of Economic Science
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European Retail Academy
Academic Activities
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Session Chair, Invited Speaker International contribution
The 2023 14th International Conference on E-business, Management and Economics （ Beijing Grand Gongda Jianguo Hotel, Beijing China ） 2023.7
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Welcome Remarks,Keynote Chair, Invited Speaker, Session Chair International contribution
2022 International Conference on E-Education, E-Business, E-Management and E-Learning （ Shenzhen, China (Online Conference) China ） 2023.2
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Session Chair, Invited Speaker International contribution
13th International Conference on E-business, Management and Economics （ Beijing University of Technology, Beijing, China China ） 2022.7
Research Projects
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持続可能な小売システム構築に関する実証的研究：買い物弱者と地域性の視点から
Grant number：20K01989 2019 - 2022
日本学術振興会 科学研究費助成事業 基盤研究(C)
Authorship：Principal investigator Grant type：Scientific research funding
Class subject
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国際マーケティング
2023.10 - 2024.3 Second semester
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プロジェクト演習
2023.4 - 2024.3 Full year
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マーケティング戦略
2023.4 - 2023.9 First semester
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国際マーケティング
2022.10 - 2023.3 Second semester
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プロジェクト演習
2022.4 - 2023.3 Full year
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マーケティング戦略
2022.4 - 2022.9 First semester
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国際マーケティング
2022.4 - 2022.9 First semester
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国際マーケティング
2021.10 - 2022.3 Second semester
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マーケティング戦略
2021.4 - 2021.9 First semester
FD Participation
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2023.6 Role：Speech Title：FD活動報告「2021年度修了生・2021年度後期授業アンケート報告」
Organizer：Undergraduate school department
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2022.6 Role：Speech Title：FD活動報告「2020年度修了生・2020年度後期授業アンケート報告」
Organizer：Undergraduate school department
Visiting, concurrent, or part-time lecturers at other universities, institutions, etc.
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2022 愛媛大学 社会共創学部 Classification:Part-time lecturer Domestic/International Classification:Japan
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2021 愛媛大学 社会共創学部 Classification:Part-time lecturer
Outline of Social Contribution and International Cooperation activities
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マーケティング・プラン作成に関する技術相談（西日本シティ銀行）
Social Activities
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専門分野の講演(中学生向け、2024/7/12)
福岡教育大学附属福岡中学校 2024.7
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出張講義(2024/7/4)
福岡県立明善高等学校 2024.7
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出張講義(2023/7/6)
福岡県立城南高等学校 2023.7
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出張講義(国際マーケティング, 2022/11/12)
大分県立大分雄城台高等学校 2022.11
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専門分野に関する講演・講義(2021/11/12)
熊本県立済々黌高等学校 2022.11
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地域革新のMBA@九州大学 2022
日本経済新聞社 九州大学 2022.4
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高大連携教育プログラム 遠隔教育によるマーケティング・リサーチとプレゼンテーション指導
愛媛大学附属高等学校 2020.4
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高大連携教育プログラム テキストマイニングを利用した大規模・定量マーケティングデータ分析と地域振興プラン作成支援
愛媛大学附属高等学校 2019.4
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高大連携教育プログラム(データ分析、マーケティング)
愛媛大学附属高等学校 2018.4
Media Coverage
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モーニングビジネススクール TV or radio program
FM福岡 2022.4
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モーニングビジネススクール TV or radio program
FM福岡 2021.4
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イブニングビジネススクール
FM福岡 2021.4