Kyushu University Academic Staff Educational and Research Activities Database
Researcher information (To researchers) Need Help? How to update
Mitsunori Hirogaki Last modified date:2022.06.30



Graduate School
Undergraduate School


E-Mail *Since the e-mail address is not displayed in Internet Explorer, please use another web browser:Google Chrome, safari.
Homepage
https://kyushu-u.pure.elsevier.com/en/persons/mitsunori-hirogaki
 Reseacher Profiling Tool Kyushu University Pure
Academic Degree
Ph.D in Commerce (Kobe University)
Country of degree conferring institution (Overseas)
No
Field of Specialization
Commerce
Total Priod of education and research career in the foreign country
00years00months
Outline Activities
Dr. Hirogaki is currently an Associate Professor of Marketing Strategy at Kyushu University, Graduate School of Economics, Department of Business and Technology Management (QBS Business School), where he teaches Marketing Strategy and International Marketing. Dr. Hirogaki’s current research focuses on Cross-Cultural Consumer Behavior in international marketing and marketing strategies in mature, developed societies. He is a member of Japanese Economic Association, Japan Society of Marketing and Distribution, and Japan Association for Consumer Studies.
Research
Research Interests
  • Cross-Cultural Consumer Behavior in international marketing and marketing strategies in mature, developed societies
    keyword : Marketing Research, Cross-Cultural Consumer Behavior
    2021.04~2023.03.
Academic Activities
Papers
1. 広垣光紀, Willingness to Pay for Functional Foods in Europe and Asia: An Empirical Study in the UK and Japan, Micro & Macro Marketing, DOI: 10.1431/102506, 30, 3, 593-614, Volume 30,Issue 3, 2021.06.
2. 広垣光紀, Social Commerce promotes Sharing Economy: A Case study of Mercari Japan., International Journal of Technology Transfer and Commercialisation, DOI: 10.1504/IJTTC.2022.10047940, 2022.12.
Membership in Academic Society
  • European Retail Academy
  • Kyushu Association of Economic Science
  • Japanese Economic Association
  • Japan Association for Consumer Studies
  • Japan Society of Marketing and Distribution