Kyushu University Academic Staff Educational and Research Activities Database
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Mitsunori Hirogaki Last modified date:2023.06.29

Graduate School
Undergraduate School

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Academic Degree
Ph.D in Commerce (Kobe University)
Country of degree conferring institution (Overseas)
Field of Specialization
ORCID(Open Researcher and Contributor ID)
Total Priod of education and research career in the foreign country
Outline Activities
Dr. Hirogaki is currently an Associate Professor of Marketing Strategy at Kyushu University, Graduate School of Economics, Department of Business and Technology Management (QBS Business School), where he teaches Marketing Strategy and International Marketing. Dr. Hirogaki’s current research focuses on Cross-Cultural Consumer Behavior in international marketing and marketing strategies in mature, developed societies. He is a member of Japanese Economic Association, Japan Society of Marketing and Distribution, and Japan Association for Consumer Studies.
Research Interests
  • Cross-Cultural Consumer Behavior in international marketing and marketing strategies in mature, developed societies
    keyword : Marketing Research, Cross-Cultural Consumer Behavior
Academic Activities
1. 広垣光紀, Social Commerce promotes Sharing Economy: A Case study of Mercari Japan., International Journal of Technology Transfer and Commercialisation, DOI: 10.1504/IJTTC.2022.10047940, 2023.03.
2. 広垣光紀, Willingness to Pay for Functional Foods in Europe and Asia: An Empirical Study in the UK and Japan, Micro & Macro Marketing, DOI: 10.1431/102506, 30, 3, 593-614, Volume 30,Issue 3, 2021.06.
3. 広垣光紀, Frequency of retail services, membership fees and real store shopping experience: analysing consumer preferences, International Journal of Business and Globalisation,, 23, 3, 367-382, 2019.11.
4. 広垣光紀, Key factors in successful online grocery retailing: Empirical evidence from Tokyo, Japan, International Journal of Entrepreneurship and Small Business, 26, 2, 139-153, 2015.12.
Membership in Academic Society
  • European Retail Academy
  • Kyushu Association of Economic Science
  • Japanese Economic Association
  • Japan Association for Consumer Studies
  • Japan Society of Marketing and Distribution