Kyushu University Academic Staff Educational and Research Activities Database
List of Papers
SUSUMU FUKUDA Last modified date:2020.06.03

Professor / Department of Agricultural and Resource Economics / Department of Agricultural and Resource Economics / Faculty of Agriculture


Papers
1. Hai MINH NGO, VU Quynh Hoa, Ran LIU, Masahiro MORITAKA, Susumu FUKUDA, Challenges for the Development of Safe Vegetables in Vietnam: An Insight into the Supply Chains in Hanoi City, Journal of the Faculty of Agriculture, Kyushu University, 2019, 64(2),, 64, 2, 355-365, 2019.10.
2. Dung Dao DONG, Masahiro MORITAKA, Ran LIU, Susumu FUKUDA, A Study on Risk–Sharing Scheme of Formal Contract Agreements in Swine Industry in Vietnam, Journal of the Faculty of Agriculture, Kyushu University, 64, 2, 395-405, 2019.10.
3. Ran LIU, Masahiro MORITAKA, Susumu FUKUDA, An Analysis of the Determinants Influencing Store Choice by Co–op Members Towards Consumer Cooperatives when Purchasing Rice in Japan., Journal of the Faculty of Agriculture, Kyushu University, 64, 2, 379-386, 2019.10.
4. Hai MINH NGO, Ran LIU, Masahiro MORITAKA, Susumu FUKUDA. , Urban consumer trust in safe vegetables in Vietnam: The role of brand trust and the impact of consumer worry about vegetable safety, Food Control, 2020, Vol. 108, Published on line, VOL.108, 2020.03.
5. Ngo Hai Minh; Liu Ran; Moritaka Masahiro; Fukuda Susumu, Effects of industry-level factors, brand credibility, and brand reputation on brand trust in safe food: Evidence from the safe vegetable sector in Vietnam, British Food Journal,(in press), 2020.04.
6. Dong Dzung Dao; Moritaka Masahiro; Liu Ran; Fukuda Susumu, Restructuring toward a modernized agro-food value chain through vertical integration and contract farming: the swine-to-pork industry in Vietnam, Journal of Agribusiness in Developing and Emerging Economies, 2020.05.
7. Thu Tran, Masahiro Moritaka, Ran Liu, Susumu Fukuda, Information effect on consumer adoption for a new beef brand in the vietnamese market
Prior knowledge, appealing the brand distinction, differentiation and similarity, Management and Marketing, 10.2478/MMCKS-2018-0020, 13, 3, 1014-1034, 2018.01, The purpose of this study is to evaluate the effects of information on consumer adoption when introducing a new beef brand to the Vietnamese markets. Three variables proxy the impacts of information are prior knowledge, usage experience, and price. This study developed three pieces of advertised information and combined them with three levels of price to indicate the relevant information to diffuse at the introduction of a new brand. Three kinds of information include: (1) distinction information, which defines a new brand to be distinct from existing competitive brands; (2) differentiation information, which identifies a new brand to be different from one existing brand; (3) similarity information, which defines a new brand to be similar to one existing brand. The survey was conducted via direct interviews with 480 customers at the food outlets in Ho Chi Minh City, Vietnam. The ordered logit model was applied to examine the influence of each kind of information on consumer preferences for a new beef brand. The results indicated that (1) the effect of information on consumer adoption for a new brand at early stage depends on how that information defines the new brand in consumers’ perception; (2) the distinction information generates the highest economic added value; (3) the similarity information creates the information bias at introduction; (4) the usage experience can be diagnostic for the information bias..
8. Thu Thanh TRAN, Masahiro Moritaka and Susumu Fukuda, Country of Origin, Price Consciousness, and Consumer Innovativeness at Food Service Outlets in Developing Markets: Empirical Evidence from Brands of Imported Beef in Vietnam, International of Marketing Studies, 11-3-2, 2017.05.
9. SUSUMU FUKUDA, Tran Than Thu, Masahiro Moritaka, The Study of Beef Market Structure and Channel Competition in Ho Chi Minh City, Vietnam, Journal of the Faculty of Agriculture, Kyushu University, 61, 2, 391-400, 2016.09, In strong efforts to bring Japanese Wagyu beef with its outstanding characteristics to external markets, Japan is now paying high attention to exporting promotion globally. In Vietnam, after the official importing approval in April 2014 (Vietnam Custom), the value of Japanese beef is doubled in only one year (reached 158.341 million Yen in 2015). To penetrate into Vietnam market successfully, it is prerequisite for Japanese marketers to consider the Vietnam beef market. Despite Japanese Wagyu beef is an international brand, the response of consumers in each country is different; thus, specific marketing strategies, based on consumer culture and reaction to global brand for certain consumption pattern, is in need (Steenkamp, 2001; Keillor et al., 2001). Moreover, the driving force of the success in exporting performance is to identify the competitors and grasping the proper market segments (Cooper and Kleinschmidt, 1984). Hence, compared with long?history domination of Australian and American beef, it is important for Japanese Wagyu beef to approach from the right step about particular distribution channel for selective beef. With an attempt to provide Japanese Wagyu beef exporters to Ho Chi Minh City (HCMC) market with guidance, this study tries to investigate, not only the general status of the beef market in HCMC but also the Wagyu beef niche market. Via the combination of the primary data from direct interviews and the secondary data, the full context of HCMC beef market is scrutinized from both supply and demand perspectives. Additionally, the intensity of competition between Japanese Wagyu beef and Australian Wagyu beef is clarified through revisiting the theory of competitive advantages (Porter, 1980). Subsequently, the relevant exporting strategy for Japanese Wagyu beef is discussed basing on the eclectic theory of country?entry mode (Dunning, 1999.
10. A Review and a Prospect of Study on Membership Heterogeneity

in China Farmers’ Professional Cooperative.
11. SUSUMU FUKUDA, Liu Ran, Masahiro Moritaka, The Position of Consumer Cooperatives as a Rice Retail Format in Japan : An Analysis of the Fukuoka Prefectural Consumer Cooperative Members’ Rice?purchasing Needs and Behaviors, Journal of the Faculty of Agriculture, Kyushu University, 62, 1, 295-308, 2017.02, To expand rice consumption in Japan, consumer cooperatives (hereinafter referred to as “co?ops”) are an expected retail format. The aim of a co?op is to contribute to the creation of a consumer?oriented social system centered on ensuring food safety, which has become increasingly concerning among Japanese consumers. The purpose of this study was to develop recommendations for the formulation of more effective marketing strategies and to encourage the use of co?ops when purchasing rice among existing members. First, co?op members’ diversified rice?purchasing needs are identified in order to investigate the relative position of co?ops among the numerous current retail formats for rice over a 10?year period. Data on rice purchases based on the psychographic criteria of co?op members were collected twice through mail questionnaire surveys: once in 2006 and once in 2015. The following six rice purchasing needs were identified using exploratory factor analysis: “Official information”, “Trustworthiness”, “Promotional information”, “Low price”, “Rinse?free”, and “Rice milling date”. Hierarchical cluster analysis based on these six needs identified the following five types of members: “Promotional information seekers”, “Trustworthiness seekers”, “Low price seekers”, “Members with low involvement in rice purchases”, and “Non?price elements seekers”. Accordingly, the results suggested that as a rice retail format, co?ops satisfy all six rice?purchasing needs except for “Low price”. Among the members, “Promotional information seekers” and “Non?price elements seekers” show the strongest loyalty to co?ops when purchasing rice. “Trustworthiness seekers” were recognized as a new segment that hopes to be much more loyal to co?ops in the future. In addition, significant changes in the manifestations of members’ rice needs occurred over a 10?year period; these needs should be analyzed to identify suggestions for the formulation of future rice retail strategies for co?ops..
12. SUSUMU FUKUDA, Masahiro Moritaka, Win PaPa Soe, Evaluation of the Structure and Conduct of Paddy Rice, 食農資源経済論集, 第66巻, 第2号, 1-13, 2015.10.
13. 福田 晋, 森高 正博, Zhingang WANG, Jiajie LI, Shi ZHENG, Factors Affecting CHINESE Consumer Awareness an Acceptance of Japanese Rice , JOURNAL OF THE FACULTY OF AGRICULTURE KYUSHU UNIVERSITY, 58, 2, 459-465, 2013.09.
14. 福田 晋, 森高 正博, Xianhui GENG, Yingheng, Qiang LI, A Study on Interpersonal Relationships,Market Orientation and Performance of Chinese Garlic Farmers, JOURNAL OF THE FACULTY OF AGRICULTURE KYUSHU UNIVERSITY, 58, 2, 439-447, 2013.09.
15. 福田 晋, 森高 正博, Ngo Minh HAI, Willingness to Pay for Organic Vegitables in Vietnam: An Empirical Analysis in Hanoi capital, JOURNAL OF THE FACULTY OF AGRICULTURE,KYUSHU UNIVERSITY, 58, 2, 449-458, 2013.09.
16. Angie Higuchi, Masahiro Moritaka, Susumu Fukuda, The impact of socio-economic characteristics on coffee farmers’ marketing channel choice: evidence from Villa Rica, Peru, Journal of sustainable agriculture research, 第1巻, 第1号, 13-18, 2012.02.
17. Angie Higuchi, Masahiro Moritaka, Susumu Fukuda, The Impact of Geographical Distance on the Performance Evaluation of a Peruvian Cocoa Cooperative: Acopagro Cooperative Case Study, Journal of Cooperatives, 25巻, 45-61, 2011.05.
18. Angie Higuchi, Masahiro Moritaka, Susumu Fukuda, , Comparative marketing performance between the Peruvian Cooperatives and the Intermediaries: Acopagro cooperative vs. Intermediaries- a Case Study, Proceedings, 2011 Conference (55th), Melbourne, Australia, Australian Agricultural and Resource Economics Society., 2011.02.
19. Angie Higuchi, Masahiro Moritaka, Susumu Fukuda, , Comparative marketing performance between the Peruvian Cooperatives and the Intermediaries: Acopagro cooperative vs. Intermediaries- a Case Study
, Proceedings, 2011 Conference (55th), February 8-11, 2011, Melbourne, Australia, Australian Agricultural and Resource Economics Society. , 2011.02.
20. Hnin Yu Lwin, Masahiro Moritaka, Susumu Fukuda, Koshi Maeda, Hideyuki Kano, , Evaluation of the Alternative Policy Mix under Conflict: The Case of Myanmar Rice Policies, 食農資源経済論集, 第61巻, 第2号,, pp.11-21, 2011.02.
21. Angie Higuchi, Masahiro Moritaka, Susumu Fukuda, , An analysis of the Peruvian jungle cocoa farmers: Acopagro cooperative vs. Intermediaries- A case of study, Agris on-line Papers in Economics and Informatics, pp.3-10. , 2010.12.
22. Hnin Yu LWIN, FUKUDA Susumu., MAEDA Koshi., KANO Hideyuki., , A Quantitative Analysis of Myanmar Rice Policies: A Theoritical Framework, 農業市場研究 , 第19巻, 第2号, pp.27-33, 2010.09.
23. Angie Higuchi, Masahiro Moritaka, Susumu Fukuda, , "Socio-economic Characteristics impact on Peruvian Cocoa Farmers’ Welfare: Acopagro Cooperative - A Case Study",
, proceedings of the 19th International Scientific Conference, pp.71-76, September 14-15, 2010, Prague, Czech Republic, Agrarian Perspective, 2010.09.
24. Shi ZHENG, Douglas J.MILLER, Susumu FUKUDA, Measuring the Welfare Impact of Asymmetric Price Transmission, Journal of the Faculty of Agriculture,Kyusyhu Univ., 55, 1, 181-189, 2010.02.
25. Win Pa Pa Soe, Sususmu FUKUDA, Analysis of the Spatial market Integration of Oilseed Crop Markets in Myanmar, Journal of the Faculty of Agriculture,Kyushu Univ., 55, 1, 159-166, 2010.02.
26. Zhigang WANG, Shi ZHENG, D.M.LAMBERT, Susumu FUKUDA, A Hedonic Price Model for Rice Market in China, Journal of the Faculty of Agriculture, Kyushu Univ., 54, 2, 541-548, 2009.09.
27. Panamas Treewannakul・YUTAKA,T・FUKUDA,S , A Performance of Marketing Information System for Fresh Vegetables in Thailand, 農業市場研究, 18, 1, 38-43, 2009.06.
28. Aung Kyaw MOE, Tomoyuki YUTAKA, Susumu FUKUDA, Satoshi KAI, Impact of Market Liberalization on International Pulses Trade of Myanmar and India, Journal of the Faculty of Agriculture,Kyushu Univ., 53, 2, 553-561, 2008.09.
29. A Study on the Promotion Effect of Food Certification Systems in Big Cities of China.
30. Zhigang WANG,Yanzhen WENG,Tomoyuki YUTAKA,Susumu FUKUDA and Satoshi KAI, Cost-Benefit Analysis of Food Firms Adopting HACCP System in Different Scales: A Case Study From China, JOURNAL OF THE FACULTY OF AGRICULTURE KYUSHU UNIVERSITY, (52)2,PP475-479, 2007.10.
31. Huy EM, Tomoyuki YUTAKA, Susumu FUKUDA and Satoshi KAI, Spatial Connection of Vegitable Market in Cambodia, JOURNAL OF THE FACULTY OF AGRICULTURE KYUSHU UNIVERSITY, (52)2,PP465-474, 2007.10.
32. NGUYEN Thuy Minh, Tomoyuki YUTAKA, Susumu FUKUDA, Satoshi KAI, The Relationship among the Agents in the Distribution System of Pigs in Hanoi, JOURNAL OF THE FACULTY OF AGRICULTURE KYUSHU UNIVERSITY, 52(1),221-227, 2007.03.
33. Zhigang WANG, Tomoyuki YUTAKA, Susumu FUKUDA, Satoshi KAI, Customer Relationship and Traders' Performance: An empirical Evidence from 50 Agricultural Wholesale Markets in China, JOURNAL OF THE FACULTY OF AGRICULTURE KYUSHU UNIVERSITY, 51(2),467-472, 2006.10.
34. Aye Chan Myae,Tmoyuki YUTAKA,Susumu FUKUDA, Satoshi KAI, Spatial Integration of Vegitable Market in Myanmar, JOURNAL OF THE FACULTY OF AGRICULTURE KYUSHU UNIVERSITY, 50(2),665-683, 2005.10.
35. Hnin Yu Lwin, Tomoyuki YUTAKA, Susumu FUKUDA, Satoshi KAI, Market Integration Analysis in Selected Rice Markets of Myanmar, JOURNAL OF FACULTY OF THE AGRICULTURE KYUSHU UNIVERSITY, 50, 2, 649-663, 50(2),649-663, 2005.10.
36. Zhigang WANG, Tomoyuki YUTAKA, Susumu FUKUDA, Satoshi KAI, Impact of Agricultural Income Risk on Farm Managements: An Empirical Analysis from the Southwest of China, JOURNAL OF THE FACULTY OF AGRICULTURAL UNIVERSITY, 50, 2, 685-692, 50(2),2005.10, 2005.10.
37. The Rice Reform Strategy of Growing Districts in Kyushu.
38. 福田晋, TMR供給組織による資源循環型酪農の構築, 畜産の情報, 第182号、PP22-29, 2004.12.
39. Zhigang WANG, Tomoyuki YUTAKA, Susumu FUKUDA, Satoshi KAI, Food Safety Perception and Consumption Decision: A Positive Analysis on Individual' Consumer in Tianjin City, JOURNAL OF THE FACULTY OF AGRICULTURE KYUSHU UNIVERSITY, 47, 2, 469-475, 47(2),469-475, 2003.10.
40. Zhigang WANG,Tomoyuki YUTAKA,Susumu FUKUDA, Satoshi KAI, Food safety Perception and Consumption Decision: A Positive Analysis on Individuals' Consumer in Tianjin City, Journal of The Faculty of agriculture, Kyushu University, 47, 2, 469-475, 2003.07.
41. Transformation of Bread Industry Structure by Consumer Tastes and Innovation.
42. Ensuring Product Safety and Promotion of Recycling in the Rendering Industry.