Kyushu University Academic Staff Educational and Research Activities Database
List of Papers
Yasushi Togo Last modified date:2020.10.14

Professor / Social System Design / Department of Design Strategy / Faculty of Design

1. A Basic Study on the Life Consciousness of the Healthy Older People:—Toward the Creation of Services Aiming at Improving the QOL.
2. TOGO, Yasushi. CONG, Shan. , Needed Functions on Co-Creation Environment of R&D Projects for Elderly People : Focus on Living Labs in France and Japan, Proceedings of the13th International Conference on Project Management (ProMAC2019),The Society of Project Management, ISBN: 978-4-902378-69-6, 466-473, PDF, 2019.11, [URL], Health of elderly people is now an economic and social issues, and it is required to solve the issues by innovation in healthcare and independent living. This paper focuses on Living Labs that is known a new way of managing innovation processes, and aimed to derive challenges of when apply to a Science Park development. As a result, a Living Lab could be the possibility of playing a pivotal role in promoting a Science Park development, and it was presented its key functions, and that the importance of project governance..
3. CONG, Shan. TOGO, Yasushi, A Study on R&D Projects of Health-related Products and Services by Living Labs in France, Social Business Academia Network, Proceedings of 3rd International Conference on Healthcare, SDGs Social Business., 65-70, PDF, 2019.11, [URL], The methodology of Living Labs has been used to find solutions of the population ageing problem in Europe as well as in Japan. To clarify health-related products and services that have been developed in Living Labs in France, this paper presents 14 case studies of projects that developed for the elderly people by Forum LLSA (living labs in France), using the research method of literature survey. In conclusion, a Living Lab in the healthcare field generally located at a university, a health related facility, or sometimes a company. Besides, as results of the projects, products and services such as robots, moving tools, service system/platform, and rehabilitation/training tools etc. had been developed for the elderly people in different life scenes and physical conditions. Finally, 11 out of the 14 projects were focusing on the physical health of the elderly rather than the mental health..
4. A Study of Wide Area Tourism Design Utilizing Ancient Cultural Heritage.
5. Yasushi Togo, Challenges on Development of Healthcare-related Science Park utilizing Living Labs: Focus on Roles and Key Functions of Living Labs toward Kyushu University Science Park Plan, Proceedings of the 12th International Conference on Project Management (ProMAC2018), The Society of Project Management, ISBN: 978-4-902378-63-4, 56-61, PDF, 2018.11, [URL], Health of elderly people is now an economic and social issues, and it is required to solve the issues by innovation in healthcare and independent living. This paper focuses on Living Labs that is known a new way of managing innovation processes, and aimed to derive challenges of when apply to a Science Park development. As a result, a Living Lab could be the possibility of playing a pivotal role in promoting a Science Park development, and it was presented its key functions, and that the importance of project governance..
6. A Basic Study on Mind / Behavior Process-model of Self-care Management: Focus on Skin-care Management. This research investigated the past theory on psychological behavior processes such as response hierarchy model which has been studied for a long time in the marketing field, then examined the relationship between the characteristics of skin care and the past theory, and self skin care, and it presented a conceptual framework on the psychological behavior process of self health management..
7. Design Fields contributing to Health Promotion:Focus on promotion activities by provider-viewpoint, and user benefits.
8. Department of Design Strategy, Graduate School of Design in Kyushu University has established in 2006 with the aim of nurturing practical human resources who can do practical-design strategically. This paper presents a discussion of the theoretical framework such as components and definitions on PM literacy that design business graduate students with less social experience should learn, and knowledge obtained by applying the theory to practical cases of PM simulated experience education..
9. Issues on Design Approach of Regional Brand Product Development with Students・Case Study on Project with Fukutsu City.
Abstract: This paper is a discussion on a design approach of regional-brand product development with students through collaboration research between a university and a local government. As a case study, I focused on the project “Regional-brand Product Planning and Design Study using Ancient Tomb Motif “with Fukutsu City (Fukuoka Pref.). In conclusion, I found out some issues from the viewpoint of student participation in research after I conducted following approaches: (1) Workshop in class, (2) Character and naming design by students, and (3) Existing product survey by students. They are considerations for students in research utilizing lessons, protection of student's rights, and intellectual property rights..
10. Yi DING, Yasushi TOGO, Ryoichi TAMURA, Evaluating ICT Based Self-healthcare Services in Japan, International Journal of Cultural and Creative Industries, 04-17, 2017.05, [URL], The purpose of this paper is to explore Information and Communication Technology (ICT) based selfhealthcare services in Japan and discuss the design strategy for service innovation. This paper reviews previous studies of technological validation of wearable devices for self-healthcare, and finds that they present an opportunity for the development of related services. However, unsustainability and lack of demand continue to hamper development. To address these problems, it is necessary to analyze the current
situation of services and establish available standards for evaluation of these services. We conduct a survey to identify what services are needed, and chose smartphone applications as the target of this study. The market is segmented by using items drawn from the Quality of Life Scale developed by the World Health Organization (WHOQOL-BREF). Market gaps such as psychological healthcare, and environmental healthcare are identified. Applications are summarized into two types: closed and open. This study suggests that open applications are more favorable. To achieve the goal of self-healthcare, a strategy to improve open applications by allowing third-party application plug-ins is necessary to meet user needs..
11. This paper is the report on the trial of PM simulated experiences education aiming to acquire PM knowledge and experiences in only half year, toward graduate school students who learn design business though they have not social experiences very much..
12. A Study on Role of Social Design in New Industry Creation Project of Provincial City: Focus on the activities of Japan Cosmetics Center Association based in Karatsu City.
13. TOGO, Yasushi, KURIHARA, Takashi, Basic Study on Social System Design for to Build Export Promotion Platform of Local Foods and Products: Case Study of Pertinent Organizations Activities in Northern Part of Kyushu, BULLETIN OF JSSD 2016 日本デザイン学会 デザイン学研究, 306-307, 2016.07, 本研究は日本食の世界的なブームに伴い、急速に需要が高まっている生鮮食品の輸出について、地方都市の諸問題を事例研究を通じて明らかにし、社会システムデザイン視点による解決策として、グローカル・バリューチェーンを基盤にした輸出推進プラットホーム構築の提案である。.
14. Yasushi Togo, Takuya Yanaga, A Study on PM Process of Regional Resource Discover Project for Creation of New Industries in Local City -Case Study on Presentation Materials of Raw Produce for Natural Cosmetics by JCC based in Karatsu City-, 27th National Conference of The Society of Project Management, 2016, PROCEEDINGS: 27th National Conference of The Society of Project Management, 2016, 90-94, PDF, 2016.03, 地方都市の主要資源である農林水産物を生かした新産業創出は地方創生において重要な課題の一つである.一方,安全・安心な農水産物を原料とした日本の自然派化粧品や加工食品などは現在世界的に注目され,全国各地で類似のプロジェクトが進められている.本研究は地方都市の新産業創出を促すための基盤として重要な競争優位性のある農林水産資源データベースの構築を目的とした,地域資源の情報収集から評価, DB化に至るまでのPMプロセスなどに関する提案である..
15. Ryoichi Tamura, Santosh Basapur, Shigeru Furuya, Yasushi Togo, Fundamental research on university students' awareness and behavior related to energy conservation - Toward the creation of services that utilize HEMS, Proceedings of 6th International Congress of International Association of Societies of Design Research 2015, Proceedings of 6th International Congress of International Association of Societies of Design Research 2015, 1942-1958, USB, 2015.11, We targeted university students as near-future consumers to investigate their awareness regarding energy savings and the power-saving behaviors they engage in their daily lives. This allowed grasping their current status and suggested services utilizing a HEMS that will lead to power-saving behaviors.
We found no regional differences among Japanese university students with regards to power- saving intention or power-saving implementation intention, but found international differences with exchange and U.S. students. By examining Japanese students living alone in terms of the state of 5 clusters of power-saving implementation intention and comparing the extent of engagement in power-saving behaviors, we found that power-saving behavior was reduced for actions that were troublesome to implement or for which it was difficult to see power-saving effects. This implies that services utilizing a HEMS to increase implementation of such behaviors should consider accommodation of the sense of cost, sense of scope, and sense of execution ability factors extracted for power-saving implementation intention..
16. Yasushi Togo, 地域資源の本格的見直しとグローカル視点による地方都市の再生デザイン戦略, Korea Institute of Spatial Design, 2015 THE PROCEEDINGS OF KISD, 10-41, 2015.10, 日本の人口問題の影響を大きく受ける地方都市が抱える諸問題を概観し、地方都市において地域資源の本格的見直しとグローカル視点で活動している事例研究から地方都市の再生デザイン戦略のポイントについて述べ、その後、佐賀県と唐津市などが進めている化粧品産業集積構想を事例にその概要と今後の課題について論じた。.
17. Hyesook Kwon, Yasushi Togo, Jinkeun Ahn, A Study on the Public Support Program for the 6th Industrialization through the case of Korea and Japan, Journal of Korea Institute of Spatial Design, Vol10 No.4, 34, 20-28, 2015.10, Population decline and aging of the farming and fishing areas may lose economic competitiveness of the region, regional economic issues have been placed in a serious situation. It aims to solve such a regional economic issues, the South Korean government as part of the creative economy, is to enforce a variety of policies to rebuild the local economy through the sixth industrialization of the fusion of business. On the other hand, Japan, which have the same problem with South Korea, in order to solve local economic problems, has been promoting a variety of support programs through the agriculture of the sixth industrialization. In addition, in the universities and research institutions, we have active research is underway with respect to such strategy scheme through the promotion trends and case studies of the sixth industrialization. However, as various public support system for promoting the sixth industrialization to amicably promotion, research for prior to the adjustment and managing it can be scheme has not been seen here and there. In this study, therefore, support the contents and scope of each process of the sixth industrialization utilizing agricultural and marine products, and control whether the distribution can be appropriately cooperation support theme, that you develop and manage the program management scheme it is an object of the present invention.
This study was to devise a public support management program scheme to promote the sixth-order industrialization that evolved from the conceptual diagram of the sixth industrialization as a hypothesis, it has been promoted in South Korea and Japan, using it as a frame we will compare the contents of public support program of government level for t the sixth industrialization. The contents of the comparison, the five items of support contents support program that is enforced by support mainly with seven items of the sixth industrialization process in the keyword, the content and the percentage of South Korea and Japan's support program that is currently being promoted it is summarized in the graph so that it can be confirmed.
Japan in support project of the sixth industrialization process as compared to the assistance of each industrialization is taking the balance, South Korea support to the stage to promote the sixth industrialization there were many. In addition, comparative study in South Korea technical equipment and facilities, as compared to Japan's support contents, have been made a lot support to such as market development, Japan Support for intellectual service was found to be more than South Korea. It was promoted ahead to the sixth industrialization about 10 years from South Korea Japan, because it is a stage that the sixth industrialization has been fixed by government support, facilities and for the development and commercialization of new products from the improvement of facilities support for intelligent service is needed.
In order to facilitate the sixth industrialization, although it is important to build infrastructure such as techniques and equipment for the production of local products, such as processed products that utilize agricultural and marine products, the sixth industrialization support the contents and scope of each process, support theme appropriate cooperation to control whether or not to allocate, it is necessary to build a management able to program management system, in order to activate the population reduction issues and regional economy of as well as Japan as a fundamental measure, it shall take human resources training program that will lead the sixth industrialization..
18. Yasushi Togo, Ryoichi Tamura, Hye Sook Kwon, Akinari Matsuo, Proposal on Scheme of Regional-Industry Activation for City Program Management, Proceeding of ProMAC2014: 8th International Conference on Project Management, 2014.12, This paper by holistic approach proposes the innovative scheme of regional-industry activation for planning the activation program of local cities through finding the whole structure and required-functions of regional-industry.
  Local cities in Japan had many regional activation experiences through various projects. For example, from the 1960s to the early 80s, local cities have invited and built factories from outside the area. Then they constructed theme parks in the 80s. But the bubble economy collapsed around 1990, and then almost cities have been mired in a lengthy recession. Meanwhile, various new methodologies for activating regional-industry have been studied. The recently keywords of regional revitalization including Asian countries are the regional branding, the 6th industrialization and the industry-university-government cooperation. However in many studies of regional-industry activation, most researchers extract partial elements considered to have contributed to activation from case studies, and aim at formulation of the new methodology through reorganization of elements. But the total of partial elements is not necessarily expressing the whole picture.
  In conclusion of this study authors consider important to understand the whole structure of regional-industry first, and found that RIA-Scheme has the useful possibility as the template when regional policymakers think about policies of the regional-industry revitalization.
19. Yasushi Togo, Ryoichi Tamura, QOL Service Model for Advanced HEMS, 4th International Service Innovation Design Conference (ISIDC 2014), DVD, 119-124, 2014.10, This paper by heuristic approach proposes the new basic concept process-model for designing useful services of a home energy management system, HEMS, which can raise the quality of life, QOL, of persons who live in a smart house.
HEMS in Japan have been paid attention to after the Great East Japan Earthquake on March 11, 2011. HEMS are the one that can control homemade-electric-energy, home electronics and a storage battery with a smart meter. However the adoption rate of HEMS remains still about 10% of houses because it is expensive to consumers although an effect of energy saving. The main issue considers HEMS have not valuable services exceeding its cost. Hence to solve this issue, authors considered it is important to propose the new concept map of HEMS to designers of companies who cannot find out useful services yet. That concept is the QOL service model of HEMS that utilized lifelogs.
In conclusion, it turned out the QOL service model has two possibilities to students who are not learning service design. They are the possibility that the model that utilized lifelogs is useful to understanding the service definition, and is useful to designing innovative service of the advanced HEMS..
20. A Basic Study on Social System Design Scheme for Contributing to Sustainable Regional-industry Activation: Many studies of regional industry activation extract partial elements considered to have contributed to activation from case studies, and researchers aim at formulation of the new methodology through reorganization of the elements. However, the total of partial elements is not necessarily expressing the whole picture. It is important first to understand the whole structure of regional industries. Hence, by holistic approach, this study considers the relation between a series of process of regional products, which consists of a materials-production process, a production process and a distribution process, and the functions to participate in each process. In conclusion, this paper shows the activation scheme of regional industries..
21. This paper describes the design methodology "QOL service model" of the innovative service design which can raise the quality of life in a smart community and smart houses in near future. And then it describes the experiment of a co-creation learning on service design education with that model and a persona technique. In the some research project of the student groups with this model and the life-log-map, a student's understanding of the service design on a smart house and a smart community could deepen, and a student came to be able to propose the idea of an innovative service design easily..
22. Yasushi Togo, Yu-Chao Tai, Hye Sook Kwon, Role of City Brand Strategy as City Revitalization Program Management, ProMAC Symposium 2013, Proceedings of the 7th International Conference on Project Management, 374-380, 2013.11, This paper is the basic study on the roles of City brand strategy to develop the new design method of City revitalization program by referring the method of program management. City revitalization program is planned and formulated by representatives of various stakeholders including small/medium companies, local organizations and a local government. The purpose of this study is to present the relation between City brand strategy and City revitalization program, to present current situations of City revitalization projects in Kyushu, Japan, and to present the new role of City brand strategy as City revitalization program. In consideration the paper shows the new four significant functions as the role of City brand strategy to gain the successes of the local revitalization with various stakeholders of small/medium companies, local organization and etc. in local society. They are the organization function, the co-creation function, the sharing function of a same goal and the platform development function for City revitalization program management, which are obtained via the process of formulating of City brand strategy..
23. A Study of Recommendation Information Formation Process Model on Local Specialty Goods in Consumer’ s Mind. ~ Applicability Case Study of Recommendation Information on Local Specialty Goods in Fukutsu-City Residents-consciousness-investigation to Fukutsu-local-brand Evaluation System ~
Abstract: The objective of this study is to present the improvement method of the local-brand products evaluation system to the local government and to concerned parties as social system design, which focused on the recommendation information on local specialty products by the citizen. The paper presents the recommendation information formation process model on local specialty goods in consumer's mind, and then presents the applicability of the model to improve the local-brand products evaluation system through the case study..
24. Yasushi Togo, Institutional Design of Local Product Branding 〜Consideration on Role and Functions of Local Product Brand Council via Case Study〜
, Consilience and Innovation in Design Proceedings and Program vol.2, 5th International Congress of International Association of Societies of Design Research (5th IASDR 2013 TOKYO), 4163-4171, 2013.08, In activities of local-product branding for a local revitalization in recent Japan, the local brand kyogikai organization (Council) composed of various stakeholders of a regional society has become an important organization that bears a large role in planning, executing and evaluating of various projects for the local industrial revitalization similar to a board in a company. This paper shows the discussion points of the institutional design concerned to the roles and functions of the council of the local-product branding for the local revitalization through the case study of some typical local government in Japan..
25. A Study on Role and Organization of Kyogikai (Conference) for Local Revitalization Program:
In promoting of the local revitalization program, the Kyogikai (conference) is an important organization that plans, executes, and evaluates various projects in a regional society. This paper is the study that the role of the Kyogikai (conference) in the local revitalization program and the point such as the organizations are considered from the viewpoint of the organization management..
26. Yasushi Togo, Organization Design of Council for Local Branding Activity - Service Organization as Development, Nurturing and Promotion of Local Brands -, International Service Innovation Design Conference,2012, pp.313-319, 2012.10, Many local governments in Japan are paying attention to local branding to increase the number of tourists, and to activate regional industries, but they have some problems. The objective of this study is to present the most appropriate organization design such as a council for local branding which is development, nurturing and promotion of the local brands. This paper was compiled from the literature research, the interview research, and my experiences of two projects of local branding. And this study has clarified the causes of problems in the general organizations of local branding such as councils that is based on the tough inspection approach. In conclusion, to solve the problems of past general organizations based on the tough inspection approach, it was found that the organization of the local brand certification council should have three functions based on the concept of nurturing that are the function of citizens’ participation, the function of development and the function of promotion. And it is proposed that the new service organization such as the council would be able to making special working group such as farm products, marine products, processed foods and etc. for different purposes such as development or promotion as necessary..
27. Yasushi Togo, Proposal on Initiation Process Improvement of Local Branding Program Management, ProMAC Symposium 2012, 2012.10, The purpose of this study is to present the proposal concerning the initiation process improvement in the local branding program management that achieves the goal of some projects of the local branding activities. At first in this study, it has pointed out that the local branding activities are the program management consisting of some projects and that because there are various stakeholders in the local branding projects the first project is most important. And next, it has pointed out that the representatives of stakeholders should be participated to the local branding strategy committee, and make the common target through the discussions at the committee to lead the success of the local branding. Then, it has presented the relationship between the input documents and the output documents of the establishing process of the local branding strategy committee. In conclusion, it has presented the eight phases on the establishing process of the local branding strategy committee as “Method of the initiating process improvement of the first project in the local branding program management”. It is expected that the knowledge of the result of this study is useful for the municipality that plans the local branding strategy project. .
28. The objective of this study is to present the role of a designer in the local branding project through the viewpoint of the authorization requirements for the local-food brand. At first, authorization requirements (hypothesis) for the local-food brand were derived from recognition system of nine local governments by content analysis. Then, the effectiveness of the hypothesiswas tested to local organizations by interview investigation.
In conclusion, the roles of designers in local-food branding which are the local brand resource survey, marketing, promotion planning, PR planning, product design, package design, institutional design and etc. were derived from the research of the viewpoint of the authorization requirements..
29. In this study, on the basis of a new airline service between Haneda Airport and Fukuoka Airport, questionnaire surveys were carried out toward college students regarded as one of the customers to obtain the impression of Star Flyer Inc.(SFJ) and three competitive companies and the criteria for choice of the airline, and then a design strategy for SFJ in the future was examined by analyzing survey results. As for a design strategy for SFJ in the future, it is concluded that the current directionality should be maintained for "A Design for Tangibles" which reflects in the evaluation of Image. On the other hand, for "A Design for Intangibles" which reflects to evaluation of Experiential Value, it is demanded to develop and push better service that provides comfortable feeling, security and the sense of fulfillment.

30. Classification of Local-food Brand and Application Case.
31. 都甲康至, A Study of Project Organization of Local Branding in the Municipality, ProMAC Symposium 2009, 2009.10.
32. 都甲康至, A Study of Design Methodology on Local Brand of Foods
〜Focus on Design Elements of Regional Properties〜
, International Association of Societies of Design Research 2009, pp.147, 2009.10.
33. 都甲康至, A Study about Criteria of Local Branding by Local Government Service, International Service Innovation Design Conference,2008, p202-213, 2008.10.